Björn Rohles rohles.net

Digitalisation with a human touch Articles

Enthusiastic about aligning digital technology with human needs, I mainly write about UX, digitalisation, and technology.

Portfolios in user experience (UX)Making a skillful impression with a UX portfolio

Regardless of whether they are employed or self-employed: When user experience professionals apply for a job or want to acquire new clients, they often have to present a portfolio. But what exactly is a portfolio in user experience (UX)? Which skills are important? And how can you create a UX portfolio that really convinces hiring managers or potential clients?

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Defining strategies to systematically create positive experiencesUX Vision and UX Strategy: The path to seamless, positive experiences

Positive experiences are becoming increasingly important for companies and, especially in times of increased competition, can be a decisive differentiator that sets an organization apart from others. But how can organizations ensure that everyone aligns in the same direction and contributes to positive experiences for their users or customers? Luckily, UX visions and UX strategies are useful tools for achieving this alignment. What do you need to consider when creating UX visions and UX strategies?

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On the importance of experiences in the experience economyWhy the Experience is so important for companies and institutions

In both business and design, we are focusing increasingly on our users’ experience, especially in the digital medium. What are the reasons for this development? This article traces this development and answers questions like: What is the economic value of experience? What is characteristic of experiences? Why are experiences so important, especially in the digital medium? And how can experience help us shape a future worth living?

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Growing corporate awareness for user experienceUX Maturity: Humans in focus, success in sight

User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages with regards to aligning their business processes for positive UX. UX maturity models help to identify the current stage of organizations in terms of UX maturity. How can companies use these models to systematically create positive UX and turn it into business benefits?

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Create positive experiences with digital products and servicesGuerrilla user experience (UX) design

Especially in the digital age, positive user experience is an important differentiation criterion for products and services. Therefore, this user experience (UX) should be considered from the very beginning of human-centered design. With the right ideas, even limited resources are no reason to give up on creating good user experiences. What possibilities does guerrilla-style UX design offer?

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