Björn Rohles rohles.net

Experience creator at heart About Me

Digital transformation only succeeds when people are at the center – this conviction shapes my work as a leader, researcher, and author. Building on User Experience (UX) methods and strategies, I empower learners and teams to thrive in a digital world. I work with organisations and individuals who want to create long-term value that is, at its core, deeply human.

Björn Rohles, author of rohles.net
Björn Rohles

Key facts

  1. Focus User experience (UX) strategy, human-centered learning, experience management
  2. Work experience Team lead, researcher, project manager – 15+ years creating excellent experiences
  3. Selected work UX courses, workshops, publications (Honorable Mention, Mensch & Computer 2025)
  4. Education Human-Computer Interaction (Ph.D.), Media Studies (Magister)

Who I am

People matter, and their experiences matter, Rooted in media studies and human-computer interaction across Germany, France, and Luxembourg, this conviction shaped my work as project manager and researcher: It helped me learn how to purposefully shape human experiences. This conviction is why I share my knowledge in books, articles, lectures, workshops, and seminars: They help people to grow and realise their potential. And this conviction is what drives me as a team lead: I create conditions that allow teams to make meaningful experiences possible. Ultimately, this is why "being human-centered" is not only a methodology for me. It is my core value.

This core value means seeing people holistically – with all their feelings, motivations, and lived realities. Personally, I love spending time with friends and family, preferably with an ice-cold mate and good music. I also love writing, cooking, and sports.

Curriculum vitae (CV)

Work experience (selection)

  • since 2022: UX Training Manager & Team Lead Learning Development, Digital Learning Hub (Ministry of Education), Luxembourg
  • 2021-2022: Postdoctoral Researcher, University of Luxembourg
  • 2017-2021: Doctoral Researcher, University of Luxembourg
  • 2013-2017: Project Manager new media, alwitra
  • since 2007: freelance writer and consultant

Education

  • 2021: Ph.D., Psychology (Human-Computer Interaction), University of Luxembourg
  • 2010: Magister, Media Studies (minors: English Studies, Pedagogy), University of Trier

detailed CV on LinkedIn

Memberships and Voluntary Engagement

  • over ten years of voluntary work for people with mental disabilities
  • member of Ph.D. supervision committees at Hasselt University and University of Luxembourg
  • reviewer (e.g., program committee EduCHI 2024)
  • UX strategy working group, German UPA (former lead, now member)
  • member of the German Usability and User Experience Professionals Association (German UPA), the German Informatics Society (GI) and the German Communication Association (DGPuK)
  • former Chairman of Medianetz Trier e.V. (2007-2024), alumni association, Media Studies (Trier)

Skills

  • Leadership & Strategy: team leadership, experience management, UX strategy, digital strategy, consulting
  • Research & Methods: UX research, usability evaluation, qualitative methods, quantitative methods, human-centered design
  • Teaching & Facilitation: workshop design and facilitation, seminars, lectures, learning programme development
  • Technologies: HTML, CSS, JavaScript
  • Languages: German (native speaker), English, French (very good knowledge), Luxembourgish (good knowledge), Spanish (basic knowledge)

Get in touch

If you work at the intersection of UX, strategy, or learning development – or if you are thinking about what comes next in your organisation – I am always happy to exchange ideas. Let’s talk.

Send me an email