Björn Rohles

Portrait von Björn Rohles

I am the author of books and articles. My topics are usability and user experience, digital strategy and design. I also love to share my knowledge giving talks and walkshops.

Using empathy in design Personas in user experience design

Personas are among the most useful methods in user-centred product design. They make the results of user research readily available, thus becoming an important piece of a good user experience.

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