Björn Rohles, media scholar & author
Human experiences in digital technologies
I am the author of books and articles. My topics are usability and user experience, digital strategy and design. I also love to share my knowledge giving talks and walkshops.
I love writing, especially about user experience and digitalization (technologies, marketing, media). You can find a selection of my current articles here, the complete overview is in the article archive.
Meaningful technology for humans
How strategy helps to deliver real value for people
At Silicon Techie Night #24, I shared my insights and impulses about strategy: When we want to create truly meaningful technology for humans, how can strategy help us to deliver real value?
Defining strategies to systematically create positive experiences
UX Vision and UX Strategy: The path to seamless, positive experiences
Positive experiences are becoming increasingly important for companies and, especially in times of increased competition, can be a decisive differentiator that sets an organization apart from others. But how can organizations ensure that everyone aligns in the same direction and contributes to positive experiences for their users or customers? Luckily, UX visions and UX strategies are useful tools for achieving this alignment. What do you need to consider when creating UX visions and UX strategies?
Making Understanding Visible
Exploring Mental Models with Concept Mapping
UX designers should know the mental models of users to design human-centered digital products and services. However, these mental models are not easy to capture and vary substantially from person to person. Concept mapping is a valuable method to explore mental models. But what to consider when using concept mapping in UX research?
On the importance of experiences in the experience economy
Why the Experience is so important for companies and institutions
In both business and design, we are focusing increasingly on our users' experience, especially in the digital medium. What are the reasons for this development? This article traces this development and answers questions like: What is the economic value of experience? What is characteristic of experiences? Why are experiences so important, especially in the digital medium? And how can experience help us shape a future worth living?
I write books or articles and give seminars, workshops, and lectures as a researcher, author and user experience expert. Some insights on my work are in the portfolio section.
Grundkurs gutes Webdesign (second edition)
Rheinwerk, Bonn 2023
Book
"Grundkurs gutes Webdesign" (3rd edition) is an introductory book on web design – packed with information about design, User Experience, Accessibility and much more. It is only available in German language.
“Mediengestaltung – Der Ausbildungsbegleiter“ is an extensive and well-arranged book for media designers. Written in conjunction with Ralph Burkhardt, Jürgen Wolf, Carina Linnemann, and Michael Rohrlich, it treats the most important knowledge about designing digital and print media. It is currently only available in German.
I am holding seminars and workshops or giving talks since 2011. My focus is on the consequences of digitalisation for society, media and business as well as User Experience and the design of digital products.
I am always looking for new opportunities to help bringing the digital world forward. If you have any ideas or questions, please do not hesitate to contact me.