Strategic planning and prototyping of chatbots Chatbots with great user experience
Since a couple of years, chatbots are a trending topic. No wonder: They are quick, available around the clock and do not rely on learning how to interact with them – just start the chat and type. However, how should you create a well-researched chatbot strategy and make sure that your chatbot provides a great user experience?Read the article
Guiding organizations towards digitization What is a digital strategy?
Digital transformation profoundly changes how organizations work. This is why organizations need a digital strategy. But what exactly is a digital strategy? And which aspects should it consider?Read the article
Using empathy in design Personas in user experience design
Personas are among the most useful methods in user-centred product design. They make the results of user research readily available, thus becoming an important piece of a good user experience.Read the article
20 years of media studies in Trier A field of study, close to the cutting edge of media
20 years of media studies in Trier: On the 27th of January 2018, media studies celebrated its history, with various contributions by students, a keynote by Silke Burmester focusing on "influencers and journalists", a panel discussion about attention in the media, and obviously reviews and outlooks with emotional tributes.Read the article