Portrait von Björn Rohles

Björn Rohles, media scholar & author Human experiences in digital technologies

I am the author of books and articles. My topics are usability and user experience, digital strategy and design. I also love to share my knowledge giving talks and walkshops.

more about Björn Rohles

Recent articles

I love writing, especially about user experience and digitalization (technologies, marketing, media). You can find a selection of my current articles here, the complete overview is in the article archive.

Meaningful technology for humans How strategy helps to deliver real value for people

At Silicon Techie Night #24, I shared my insights and impulses about strategy: When we want to create truly meaningful technology for humans, how can strategy help us to deliver real value?

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Defining strategies to systematically create positive experiences UX Vision and UX Strategy: The path to seamless, positive experiences

Positive experiences are becoming increasingly important for companies and, especially in times of increased competition, can be a decisive differentiator that sets an organization apart from others. But how can organizations ensure that everyone aligns in the same direction and contributes to positive experiences for their users or customers? Luckily, UX visions and UX strategies are useful tools for achieving this alignment. What do you need to consider when creating UX visions and UX strategies?

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Making Understanding Visible Exploring Mental Models with Concept Mapping

UX designers should know the mental models of users to design human-centered digital products and services. However, these mental models are not easy to capture and vary substantially from person to person. Concept mapping is a valuable method to explore mental models. But what to consider when using concept mapping in UX research?

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On the importance of experiences in the experience economy Why the Experience is so important for companies and institutions

In both business and design, we are focusing increasingly on our users' experience, especially in the digital medium. What are the reasons for this development? This article traces this development and answers questions like: What is the economic value of experience? What is characteristic of experiences? Why are experiences so important, especially in the digital medium? And how can experience help us shape a future worth living?

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