Portrait von Björn Rohles

Björn Rohles, media scholar & author Human experiences in digital technologies

I am the author of books and articles. My topics are usability and user experience, digital strategy and design. I also love to share my knowledge giving talks and walkshops.

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Growing corporate awareness for user experience UX Maturity: Humans in focus, success in sight

User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages with regards to aligning their business processes for positive UX. UX maturity models help to identify the current stage of organizations in terms of UX maturity. How can companies use these models to systematically create positive UX and turn it into business benefits?

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