Hello, I am Björn Rohles – a team leader, researcher, and author passionate about user experience (UX) and human-centered digital transformation. My work is driven by putting humans and their experiences at the center, including their actual and intended impact on the world around them.
I write books and articles, share my knowledge in courses and workshops, and contribute to the field through research and UX work. I lead the Learning Development team at Digital Learning Hub.
I write books or articles and give seminars, workshops, and lectures as a researcher, author and user experience expert. Some insights on my work are in the portfolio section.
“Do I need a portfolio?” is a key question that I am often asked in my courses. Building on studies, desk research, and interviews, I published an article with practical tips and tricks in t3n 77.
Covering the entire human-centred design process, my learning track helped learners get a kick-start in user experience (UX) and work on a collaborative project for their portfolio.
UX is far more than just making digital products easy to use: It has substantial potential for creating business value. As member and former leader of the UX strategy working group (German UPA), I contribute to establishing UX as a strategic value of organisations.