I love writing, especially about user experience and digitalization (technologies, marketing, media). You can find a selection of my current articles here, the complete overview is in the article archive.
On the importance of experiences in the experience economy
Why the Experience is so important for companies and institutions
In both business and design, we are focusing increasingly on our users' experience, especially in the digital medium. What are the reasons for this development? This article traces this development and answers questions like: What is the economic value of experience? What is characteristic of experiences? Why are experiences so important, especially in the digital medium? And how can experience help us shape a future worth living?
Growing corporate awareness for user experience
UX Maturity: Humans in focus, success in sight
User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages with regards to aligning their business processes for positive UX. UX maturity models help to identify the current stage of organizations in terms of UX maturity. How can companies use these models to systematically create positive UX and turn it into business benefits?
UX maturity describes the extent to which an organization has implemented human-centered design in its processes. These processes, thus, create good conditions for a positive user experience. UX maturity models help to describe the current status of organizations on this path.
Diversity in UX design
More diversity for better experiences
In a connected world, target audiences are more diverse than ever before. In user experience (UX) design, this complexity is a major challenge. However, the right design approaches allow creating digital services and products that stand out positively from the rest.
I write books or articles and give seminars, workshops, and lectures as a researcher, author and user experience expert. Some insights on my work are in the portfolio section.
Grundkurs gutes Webdesign (second edition)
Rheinwerk, Bonn 2017
The second edition of "Grundkurs gutes Webdesign", my introductory book on user-friendly web design, has been published in August 2017 – packed with information about design, User Experience, Accessibility and much more. It is only available in German language.
“Mediengestaltung – Der Ausbildungsbegleiter“ is an extensive and well-arranged book for media designers. Written in conjunction with Ralph Burkhardt, Jürgen Wolf, Carina Linnemann, and Michael Rohrlich, it treats the most important knowledge about designing digital and print media. It is currently only available in German.
I am holding seminars and workshops or giving talks since 2011. My focus is on the consequences of digitalisation for society, media and business as well as User Experience and the design of digital products.