Guiding organizations towards digitization What is a digital strategy?
Digital transformation profoundly changes how organizations work. This is why organizations need a digital strategy. But what exactly is a digital strategy? And which aspects should it consider?Read the article
Using empathy in design Personas in user experience design
Personas are among the most useful methods in user-centred product design. They make the results of user research readily available, thus becoming an important piece of a good user experience.Read the article
20 years of media studies in Trier A field of study, close to the cutting edge of media
20 years of media studies in Trier: On the 27th of January 2018, media studies celebrated its history, with various contributions by students, a keynote by Silke Burmester focusing on "influencers and journalists", a panel discussion about attention in the media, and obviously reviews and outlooks with emotional tributes.Read the article
Oliver Auster explains the digital change of the tabloid "Bild" Digital change in tabloid journalism
Few developments are so important for media studies like the change of media, caused by the digitalisation for about 20 years. At the day of media science on the 5th of November 2016, two topics covered this aspect: Oliver Auster explained how his employer, the German tabloid "Bild", reacted to the challenge, and Corinna Trierweiler, Fabienne Aßmann, and Steffen Büffel spoke about the job chances of alumni of media studies.Read the article