Björn Rohles, media scholar & author Human experiences in digital technologies

Hello, I am Björn Rohles and work on usability and user experience (UX), digital strategy and design. I am the author of books and articles. I love to share my knowledge in courses and workshops, and I am passionate about research and UX work. I work as Learning Development team lead and training manager at Digital Learning Hub.

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Portrait von Björn Rohles — Björn Rohles

Recent articles

I love writing, especially about user experience and digitalization (technologies, marketing, media). You can find a selection of my current articles here, the complete overview is in the article archive.

Deep Dive into UX Vision and UX StrategyWhat is the Current State of UX Vision and UX Strategy?

User experience (UX) has significant advantages for organisations, but we do not know much about how the industry goes about strategically implementing UX. At Mensch & Computer 2025, Julia Messerschmidt and I presented a study on the current state of UX vision and UX strategy.

The Human-centered Training Management CycleTraining digital skills with the human in mind

While training digital skills is vital for organisations and society, education still ultimately serves a deeply human purpose. The human-centered training management cycle ensures that human training needs are always kept in focus.

Human-centered thinking in training managementEmpowering people for digitalisation

In a world of advanced digital technologies, digital skills are becoming more and more important. However, to create meaningful training programs for digital skills, we need a deeply human-centered approach and focus on designing for positive experiences.

Economic value of user experience (UX)Convincing ROI and risk management in UX

”Is it worth it?“ Time and again, user experience (UX) professionals have to prove the value of UX work for the success of a company, product, or service. They need convincing arguments and the right procedures to address this challenge. This article focuses on the return on investment (ROI) and risk management in relation to UX.

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Portfolio

I write books or articles and give seminars, workshops, and lectures as a researcher, author and user experience expert. Some insights on my work are in the portfolio section.

Successfully showcasing UX design and UX research work UX Portfolios

“Do I need a portfolio?” is a key question that I am often asked in my courses. Building on studies, desk research, and interviews, I published an article with practical tips and tricks in t3n 77.

Challenge: UX professionals often need to present UX design and UX research portfolios that outline their key skills
Solution: Article with practical tips and tricks, based on studies, desk research, and an interview with a portfolio expert
Result: Publication in t3n 77 (circulation: 25,000)

Read the case study: UX Portfolios

Learning Track at Digital Learning Hub Learning Track UX: Human-Centered Design, Research, and Management

Covering the entire human-centred design process, my learning track helped learners get a kick-start in user experience (UX) and work on a collaborative project for their portfolio.

Challenge: Learners need to see connections between various areas of user experience work
Solution: implementation of a full learning track (192 hours) covering fundamentals of UX research, UX design, and UX management
Result: 3 successful learning tracks with positive evaluation

Read the case study: Learning Track UX: Human-Centered Design, Research, and Management

Engagement for the UX community UX strategy working group

UX is far more than just making digital products easy to use: It has substantial potential for creating business value. As member and former leader of the UX strategy working group (German UPA), I contribute to establishing UX as a strategic value of organisations.

Challenge: UX strategy is a vital step to establish UX in organisations, but its complexity makes it difficult to approach
Solution: Building a German UPA working group for UX strategy
Result: Various publications, workshops, and other outcomes

Read the case study: UX strategy working group

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