Record of Processing Activities

Index

I. Information on the controller
II. General procedural rules and information
1. Relevant legal bases
1.1. Relevant legal bases according to the GDPR
1.2. National data protection regulations in Germany
1.3. Reference to the applicability of the GDPR and the Swiss DPA
III. Records of Processing Activities
1. Preamble
2. Security Precautions
2.1. Securing online connections through TLS/SSL encryption technology (HTTPS)
3. Transmission of Personal Data
4. International data transfers
4.1. Data Processing in Third Countries
5. General Information on Data Retention and Deletion
5.1. Data Retention and Deletion
5.2. Review and compliance with deletion periods
6. Rights of Data Subjects
6.1. Rights of the Data Subjects under the GDPR
7. Business services
7.1. Agency Services
7.2. Education and Training Services
7.3. Coaching
7.4. Marketing Services
7.5. IT Services
7.6. Artistic Services
7.7. Online Courses and Online Training
7.8. Project and Development Services
8. Business processes and operations
8.1. Customer Management and Customer Relationship Management (CRM)
8.2. Contact management and contact maintenance
8.3. General Payment Transactions
8.4. Financial Accounting and Taxes
8.5. Marketing, advertising, and sales promotion
8.6. Economic Analyses and Market Research
8.7. Public Relations
9. Provision of online services and web hosting
9.1. Provision of online offer on rented hosting space
9.2. Collection of Access Data and Log Files
9.3. Cloudflare
9.4. firstcolo
9.5. webgo
9.6. Google Cloud CDN
10. Use of Cookies
10.1. Processing Cookie Data on the Basis of Consent
11. Blogs and publication media
12. Contact and Inquiry Management
12.1. Contact form
13. Artificial Intelligence (AI)
13.1. Adobe AI
13.2. ChatGPT
13.3. DALL-E
13.4. DeepL
13.5. Microsoft Copilot
13.6. Midjourney
14. Video Conferences, Online Meetings, Webinars and Screen-Sharing
14.1. Cisco WebEx
14.2. Discord
14.3. Microsoft Teams
14.4. Slack
14.5. TeamViewer
14.6. Zoom
15. Audio Content
15.1. Soundcloud
15.2. Spotify
16. Cloud Services
16.1. Apple iCloud
16.2. Google Cloud Storage
16.3. Microsoft Cloud Services
16.4. Nextcloud (hosting on own server)
17. Sweepstakes and Contests
18. Surveys and Questionnaires
18.1. Google Forms
18.2. LimeSurvey
18.3. SoSci Survey
18.4. Typeform
19. Web Analysis, Monitoring and Optimization
19.1. Google Analytics
19.2. Google Tag Manager
19.3. Hotjar Observe
19.4. Matomo (without cookies)
19.5. Matomo
19.6. Optimizely
19.7. Visual Website Optimizer
19.8. VG Word / Scalable Central measurement method
20. Online Marketing
20.1. Google Ads and Conversion Tracking
21. Digital Badges
21.1. Embedding of digital badges
22. Profiles in Social Networks (Social Media)
22.1. Instagram
22.2. Facebook Pages
22.3. Facebook events
22.4. LinkedIn
22.5. X
22.6. Vimeo
22.7. YouTube
22.8. Xing
23. Plugins and embedded functions and content
23.1. Integration of third-party software, scripts or frameworks
23.2. Google Fonts (Provision on own server)
23.3. Google Fonts (from Google Server)
23.4. Instagram plugins and contents
23.5. LinkedIn plugins and contents
23.6. OpenStreetMap
23.7. reCAPTCHA
23.8. Shariff
23.9. YouTube videos
23.10. Vimeo-Videoplayer
23.11. Google Hosted Libraries

I. Information on the controller

CONTROLLER

Name and Address:

Björn Rohles
Feldstraße 1
54340 Riol

URL of the legal notice (imprint): https://rohles.net/en/legal-notice

Email Address: info@rohles.net

Telephone Number: +49-171-4818361

Authorised representatives: Björn Rohles

II. General procedural rules and information

1. Relevant legal bases

1.1. Relevant legal bases according to the GDPR

Description: The processing of personal data is carried out in accordance with the provisions of the General Data Protection Regulation (GDPR). This includes compliance with the principles of legality, processing in good faith, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity and confidentiality as set out in Article 5 GDPR. Primarily, data processing is based on the conditions for the legality of processing defined in Article 6 GDPR or on more specific permission norms. Additionally, where necessary, national data protection regulations of the country of residence or domicile of the individuals concerned are observed. More specific legal bases that apply in certain cases are explicitly listed in these Records of Processing Activities.

1.2. National data protection regulations in Germany

Description: In addition to the data protection regulations of the GDPR, national regulations apply to data protection in Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making, including profiling. Furthermore, data protection laws of the individual federal states may apply.

1.3. Reference to the applicability of the GDPR and the Swiss DPA

Description: This Records of Processing Activities serves both to provide information pursuant to the Swiss Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR). For this reason, it is important to note that due to the broader spatial application and comprehensibility, the terms used by the GDPR are utilized. In particular, instead of the terms “processing” of “personal data”, “predominant interest”, and “particularly sensitive personal data” used in the Swiss FADP, the terms used by the GDPR, namely “processing” of “personal data”, as well as “legitimate interest” and “special categories of data” are applied. However, the legal significance of these terms will continue to be determined according to the Swiss FADP within its scope of application.

III. Records of Processing Activities

1. Preamble

Preamble text: With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as “data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).

The terms used are not gender-specific.

2. Security Precautions

Description:

In accordance with legal requirements and taking into account the state of technology, implementation costs, as well as the nature, scope, circumstances, and purposes of processing alongside the different probabilities of occurrence and the extent of threat to the rights and freedoms of natural persons, the controller implements appropriate technical and organisational measures to ensure a level of protection commensurate with the risk.

These measures specifically include ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to data as well as access to it, its input, transfer, securing availability, and its separation. Furthermore, the controller has established procedures that enable the exercise of data subject rights as well as the deletion of data and responses to threats to data. In addition, from the outset of developing or selecting hardware, software, and processes, consideration is given by the controller to protect personal data in accordance with the principles of privacy by design and privacy-friendly default settings.

2.1. Securing online connections through TLS/SSL encryption technology (HTTPS)

Description: To protect the data transmitted via the online services of the controller from unauthorised access, the controller employs TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) ensure that information transmitted between the website or app and the user’s browser, or between two servers, is encrypted. This protects the data against unauthorised access. TLS, as an advancement of SSL, provides higher security for data transmission and ensures that all transmissions comply with current security standards. The securing of a website with an SSL/TLS certificate is indicated by the presence of HTTPS in the URL, which signals secure and encrypted data transmission.

3. Transmission of Personal Data

Description:

In the course of processing personal data by the controller, it may be necessary to transfer this data to other entities such as companies, legally independent organizational units, or individuals, or to disclose it to them. Recipients of this data often include service providers who take on IT tasks, or providers of services and content that are integrated into websites. The controller always ensures compliance with legal data protection regulations and secures data protection at the recipients by concluding appropriate contracts or agreements.

4. International data transfers

4.1. Data Processing in Third Countries

Description: If the controller processes data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing occurs within the scope of using third-party services or disclosing/transmitting data to other persons, entities, or companies, this is done only in accordance with legal requirements. If the level of data protection in the third country has been recognised by an adequacy decision (Art. 45 GDPR), this serves as the basis for data transfer. Within the framework of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognised the level of data protection for certain companies from the USA as secure within its adequacy decision dated 10.07.2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). The controller informs data subjects within its privacy notices about which service providers used are certified under the Data Privacy Framework. Furthermore, data transfers only occur if an adequate level of protection is otherwise ensured, particularly through standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), explicit consent or in cases of contractual or legally required transmission (Art. 49 para. 1 GDPR). The controller communicates the bases for third-country transfers for each provider from a third country, with adequacy decisions taking precedence as bases. Information on third-country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de

5. General Information on Data Retention and Deletion

Description:

Personal data processed by the controller will be deleted in accordance with legal requirements once the underlying consents have been revoked or no further legal bases for processing are present. This applies to cases where the original purpose of processing no longer exists or the data is no longer needed. Exceptions to this rule apply if legal obligations or special interests of the controller necessitate a longer retention or archiving of data.

In particular, data that must be retained for commercial or tax law reasons, or whose retention is necessary for legal action or to protect the rights of other natural or legal persons, should be archived accordingly.

The controller’s privacy notices provide additional information on the retention and deletion of data specifically relevant to certain processing processes.

If there are multiple details regarding the retention period or deletion deadlines for a date, the longest period always prevails.

If a period does not explicitly start on a specific date and lasts at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred.

Data that can no longer be processed for its originally intended purpose but must be retained due to legal requirements or for other reasons will only be processed by the controller for reasons justifying their retention.

Responsible for deletion processes: Björn Rohles

5.1. Data Retention and Deletion

Description:

The following general deadlines apply for the retention and archiving according to German law:

• 10 Years - Fiscal Code/Commercial Code - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the necessary work instructions and other organisational documents (Section 147 Paragraph 1 No. 1 in conjunction with Paragraph 3 of the German General Tax Code (AO), Section 14b Paragraph 1 of the German VAT Act (UStG), Section 257 Paragraph 1 No. 1 in conjunction with Paragraph 4 of the German Commercial Code (HGB)).
• 8 years - Accounting documents, such as invoices, booking and expense receipts (Section 147 Paragraph 1 No. 4 and 4a in conjunction with Paragraph 3 of the German General Tax Code (AO), Section 257 Paragraph 1 No. 4 in conjunction with Paragraph 4 of the German Commercial Code (HGB))
• 6 Years - Other business documents: received commercial or business letters, copies of dispatched commercial or business letters, and other documents to the extent that they are significant for taxation purposes, for example, hourly wage slips, operating accounting sheets, calculation documents, price tags, as well as payroll accounting documents, provided they are not already accounting vouchers and cash register tapes Section (Section 147 Paragraph 1 No. 2, 3, 5 in conjunction with Paragraph 3 of the German General Tax Code (AO), Section 257 Paragraph 1 No. 2 and 3 in conjunction with Paragraph 4 of the German Commercial Code (HGB)).
• 3 Years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experiences and common industry practices, will be stored for the duration of the regular statutory limitation period of three years. This period begins at the end of the year in which the relevant contractual transaction took place or the contractual relationship ended in the case of ongoing contracts (Sections 195, 199 of the German Civil Code).

5.2. Review and compliance with deletion periods

Description:

Compliance with legal and internal requirements regarding the deletion of personal data is regularly reviewed. It is ensured that all personal data no longer needed or whose storage period has expired are deleted in accordance with relevant data protection regulations, or, in the case of archiving and retention obligations, processing is restricted to these purposes. These reviews of deletion processes and compliance with established deletion periods occur regularly, at least once a year. The results of the review are documented and evaluated by the person(s) responsible for the deletion review. Upon identification of deviations, corrective actions are immediately initiated, and the effectiveness of these measures is evaluated in subsequent reviews to ensure ongoing compliance.

6. Rights of Data Subjects

6.1. Rights of the Data Subjects under the GDPR

Description:

Data subjects are comprehensively informed about their rights in accordance with the GDPR. This information is provided either through a public privacy statement or on a case-by-case basis in a precise, transparent, understandable, and easily accessible manner. Communication is carried out in clear and simple language. The key rights include: a) the right to object, b) the right to withdraw consent, c) the right of access, d) the right to rectification, e) the right to erasure and restriction of processing, f) the right to data portability, and g) the right to lodge a complaint with a supervisory authority.

7. Business services

Description:

Data from contractual and business partners, such as customers and prospects (collectively referred to as “contractual partners”), are processed by the controller within the framework of contractual and comparable legal relationships as well as related measures and with regard to communication with the contractual partners (or pre-contractually), for example, to answer inquiries.

These data are used to fulfil the contractual obligations of the controller. This includes in particular the obligations to provide agreed services, any update obligations, and remedies for warranty and other performance disturbances. Furthermore, the data are used to protect the rights of the controller and for purposes related to administrative tasks associated with these obligations, as well as organisational management of the company.

In addition, based on legitimate interests of the controller in proper and economic business management as well as security measures to protect its contractual partners and its business operations from abuse, endangerment of their data, secrets, information, and rights (e.g., involving telecommunication-, transport- and other auxiliary services as well as subcontractors, banks, tax- and legal advisors, payment service providers or financial authorities), data is processed.

Within the scope of applicable law, data from contractual partners is only disclosed to third parties insofar as this is necessary for the aforementioned purposes or for fulfilling legal obligations. Contractual partners are informed about further forms of processing, such as for marketing purposes, within the privacy policy.

Which data are required for the aforementioned purposes will be communicated to the contractual partners before or during data collection e.g., in online forms through special marking (e.g., colours) or symbols (e.g., asterisks) or personally.

The deletion of data occurs after expiry of statutory warranty obligations and similar duties; that is generally after four years unless it is intended that data should be stored in a customer account or so long as they must be retained for legal reasons of archiving (for tax purposes usually ten years). Data disclosed by a contractual partner to the controller within a contract are deleted according to legal requirements and generally after completion of the contract.

Data categories:

Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or phone numbers); Contract data (e.g. contract object, duration, customer category.

Data subjects:

Service recipients and clients; Prospective customers; Business and contractual partners; Education and course participants.

Purposes/interest:

Provision of contractual services and fulfillment of contractual obligations; Communication; Office and organisational procedures; Organisational and Administrative Procedures; Business processes and management procedures.

Data sources:

Receipt through transmission or other communication by business partners and clients; Collection from data subjects; Data collection from other sources; Data collection through interfaces to services of other providers; Collection in connection with advertising and marketing campaigns.

Retention and deletion:

Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases:

Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR.

7.1. Agency Services

Description: The controller processes the data of customers for the provision of its contractual services. These services include, among others, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, the implementation of campaigns and processes, handling, server administration, data analysis/consulting services as well as training services.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR.

7.2. Education and Training Services

Description: The controller processes the data of participants in its education and training offerings (collectively referred to as “trainees”), in order to provide them with its training services. The data processed, as well as the nature, scope, purpose, and necessity of their processing, are determined by the underlying contractual and training relationship. The processing activities also include performance assessment and the evaluation of the services provided by the controller and those of the educators. In the course of its activities, the controller may also process special categories of data, in particular information on the health of trainees and data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs. Where necessary, the controller obtains explicit consent from trainees for this. Otherwise, special categories of data are only processed if it is necessary for providing training services, for purposes of preventive or occupational medicine, for social protection measures or for protecting vital interests of trainees.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.
• Data subjects: Education and course participants.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations.

7.3. Coaching

Description: The controller processes the data of clients, prospects, and other contractors or contractual partners (collectively referred to as “clients”) in order to provide services to them. The processes carried out within the framework and for the purposes of coaching include: initiating contact and communication with clients, needs analysis to determine suitable coaching measures, planning and conducting coaching sessions, documenting coaching progress, capturing and managing client-specific information and data, scheduling and organizing appointments, providing coaching materials and resources, billing and payment management, as well as post-coaching session follow-ups including quality assurance and feedback processes. The processed data as well as the type, scope, purpose, and necessity of their processing are determined by the underlying contractual and client relationship. If necessary for the fulfillment of the contract with the client, for the protection of vital interests of data subjects or according to legal requirements, or if consent from clients is given, the controller transmits or discloses this data to third parties or agents in compliance with professional legal requirements. This may include authorities, billing centers as well as service providers in IT, office services or comparable services.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR.

7.4. Marketing Services

Description: The controller processes the data of its customers and clients (hereinafter uniformly referred to as “customers”) in order to offer marketing services such as market research, advertising campaigns, content creation, and social media management. The required information is identified as such during the commissioning process and includes details necessary for service provision and billing, as well as contact information to facilitate any consultations. Insofar as access to information of end customers, employees, or other individuals is granted, it is processed in accordance with legal and contractual requirements. Processes that are necessary within the scope of marketing and advertising measures include creating marketing strategies and campaigns, designing advertising materials and content, selecting advertising channels and platforms, conducting market analyses and target group surveys, as well as measuring and analyzing the success of marketing actions. Furthermore, they involve managing and maintaining customer and prospect data, segmenting target groups, sending newsletters and promotional emails, tracking online marketing activities, as well as collaborating with external service providers in the field of marketing and advertising. These processes aim to develop effective marketing strategies for the controller’s customers, design advertising measures tailored to specific target groups, measure and analyze the success of marketing activities, as well as ensure efficient management of customer contacts and information.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. postal and email addresses or phone numbers), Contract data (e.g. contract object, duration, customer category.
• Data subjects: Service recipients and clients, Prospective customers, Business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Communication, Office and organisational procedures, Organisational and Administrative Procedures.
• Data sources: Collection from data subjects, Receipt through transmission or other communication by business partners and clients, Data collection from other sources, Data collection through interfaces to services of other providers, Collection in connection with advertising and marketing campaigns.

7.5. IT Services

Description: The data of customers and clients are processed by the responsible party to enable them to plan, implement, and support IT solutions and associated services. The information required within the context of contract, project, or similar contractual agreements, which includes information necessary for service provision and billing as well as contact information for any consultations, is designated as such. Insofar as the responsible party gains access to information from end customers, employees, or other individuals, these are processed in accordance with legal and contractual requirements. The processing activities include project management and documentation that cover all phases from the initial requirement analysis to the completion of the project. This encompasses creating and managing project schedules, budgets, and resource allocations. Data processing also supports change management, where changes in project workflow are documented and tracked to ensure compliance and transparency. Another process is customer relationship management (CRM), which involves recording and analyzing customer interactions and feedback to improve service quality and efficiently address individual customer needs. The processing activity additionally includes technical support and trouble-shooting, which deals with capturing and handling support requests, error resolutions, as well as regular maintenance. Furthermore, reporting and performance analysis are conducted. Performance metrics are captured and evaluated to assess the effectiveness of provided IT solutions continuously optimizing them. All these processes aim to ensure high customer satisfaction while complying with all relevant regulations.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. postal and email addresses or phone numbers), Contract data (e.g. contract object, duration, customer category.
• Data subjects: Service recipients and clients, Prospective customers, Business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Communication, Office and organisational procedures, Organisational and Administrative Procedures.

7.6. Artistic Services

Description: The controller processes the data of clients to enable them to select, purchase, or commission the chosen services or works and the associated activities, their payment, and delivery or execution or provision. The information required as part of the contract, order, or similar contractual agreement is marked as such and includes data needed for delivery and billing, as well as contact information to facilitate any necessary consultations.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.

• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. postal and email addresses or phone numbers), Contract data (e.g. contract object, duration, customer category.

• Data subjects: Service recipients and clients, Prospective customers, Business and contractual partners.

• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Communication, Office and organisational procedures, Business processes and management procedures.

• Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

7.7. Online Courses and Online Training

Description: The controller processes the data of participants in its online courses and training sessions to provide course and training services to the participants. The processed data, including their type, scope, purpose, and the necessity of their processing, are determined by the underlying contractual relationship. These data typically include information about the courses and services utilized, as well as personal preferences and results of the participants if part of the service offering. Processing also encompasses performance assessment and evaluation of the offered services and those of course and training instructors. Depending on the equipment and structure of the respective courses or learning content, additional processing activities may be required. This includes attendance tracking for documenting participation, progress monitoring for measuring and analyzing learning progress through collecting exam and test results, as well as analyzing interactions on learning platforms such as forum posts and assignment submissions.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR.

7.8. Project and Development Services

Description: The controller processes the data of customers and clients (hereinafter referred to collectively as “customers”) to enable them to select, purchase or commission the chosen services or works as well as related activities, and also to facilitate their payment and provision or execution or delivery. The information required in the context of contract conclusion through orders, purchases, or similar agreements is marked as such and includes the information needed for providing the service and billing, as well as contact information to allow for any necessary consultations. Insofar as the controller gains access to information from end customers, employees, or other individuals, he processes this in accordance with legal and contractual requirements.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR.

8. Business processes and operations

Description: Personal data of service recipients and clients - including customers, clients, or in specific cases, mandates, patients, or business partners as well as other third parties - are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relations. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting, and project management.

The collected data is used to fulfil contractual obligations and make business processes efficient. This includes the execution of business transactions, the management of customer relationships, the optimisation of sales strategies, and ensuring internal invoicing and financial processes. Additionally, the data supports the protection of the rights of the controller and promotes administrative tasks as well as the organisation of the company.

Personal data may be transferred to third parties if necessary for fulfilling the mentioned purposes or legal obligations. After legal retention periods expire or when the purpose of processing no longer applies, the data will be deleted. This also includes data that must be stored for longer periods due to tax law and legal obligations to provide evidence.

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Log data (e.g. log files concerning logins or data retrieval or access times.); Employee Data (Information about employees and other individuals in an employment relationship.

Data subjects: Service recipients and clients; Prospective customers; Communication partner (Recipients of e-mails, letters, etc.); Business and contractual partners; Third parties; Users (e.g. website visitors, users of online services); Employees (e.g. employees, job applicants, temporary workers, and other personnel.); Customers.

Purposes/interest: Provision of contractual services and fulfillment of contractual obligations; Office and organisational procedures; Business processes and management procedures; Communication; Marketing; Sales promotion; Public relations; Assessment of creditworthiness; Financial and Payment Management.

Data sources: Receipt through transmission or other communication by business partners and clients; Collection from data subjects; Data collection from other sources; Collection in connection with advertising and marketing campaigns; Data collection through interfaces to services of other providers; Collection from customers.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR.

8.1. Customer Management and Customer Relationship Management (CRM)

Description: Processes required in the context of customer management and Customer Relationship Management (CRM) include customer acquisition in compliance with data protection regulations, measures to promote customer retention and loyalty, effective customer communication, complaint management and customer service with consideration of data protection, data management and analysis to support the customer relationship, management of CRM systems, secure account management, customer segmentation and targeting.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. postal and email addresses or phone numbers), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Contract data (e.g. contract object, duration, customer category), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties), Log data (e.g. log files concerning logins or data retrieval or access times.
• Data subjects: Service recipients and clients, Prospective customers, Communication partner (Recipients of e-mails, letters, etc.), Business and contractual partners, Customers.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Communication, Office and organisational procedures.
• Data sources: Collection from data subjects, Collection from customers, Receipt through transmission or other communication by business partners and clients, Data collection from other sources.

8.2. Contact management and contact maintenance

Description: Processes required in the context of organizing, maintaining, and securing contact information (e.g., setting up and maintaining a central contact database, regular updates of contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, conducting backups and restorations of contact data, training employees in effective use of contact management software, regular review of communication history and adjustment of contact strategies.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Contact data (e.g. postal and email addresses or phone numbers), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Contract data (e.g. contract object, duration, customer category), Log data (e.g. log files concerning logins or data retrieval or access times.
• Data subjects: Service recipients and clients, Prospective customers, Communication partner (Recipients of e-mails, letters, etc.), Business and contractual partners, Third parties.
• Purposes of processing: Communication, Office and organisational procedures.
• Data sources: Collection from data subjects, Receipt through transmission or other communication by business partners and clients, Data collection from other sources.

8.3. General Payment Transactions

Description: Procedures required for carrying out payment transactions, monitoring bank accounts, and controlling payment flows (e.g., creation and verification of transfers, processing of direct debit transactions, checking of account statements, monitoring of incoming and outgoing payments, management of chargebacks, account reconciliation, cash management).

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Payment Data (e.g. bank details, invoices, payment history), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Contract data (e.g. contract object, duration, customer category), Log data (e.g. log files concerning logins or data retrieval or access times.
• Data subjects: Service recipients and clients, Prospective customers, Communication partner (Recipients of e-mails, letters, etc.), Business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Office and organisational procedures, Assessment of creditworthiness, Financial and Payment Management.
• Data sources: Collection from data subjects, Receipt through transmission or other communication by business partners and clients, Data collection from other sources.

8.4. Financial Accounting and Taxes

Description: Procedures required for the collection, management, and control of finance-related business transactions as well as for the calculation, reporting, and payment of taxes (e.g., accounting and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, handling of dunning processes, account reconciliation, tax consulting, preparation and submission of tax returns, management of tax affairs).

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Payment Data (e.g. bank details, invoices, payment history), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Contract data (e.g. contract object, duration, customer category), Log data (e.g. log files concerning logins or data retrieval or access times.
• Data subjects: Prospective customers, Communication partner (Recipients of e-mails, letters, etc.), Business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Office and organisational procedures, Assessment of creditworthiness, Financial and Payment Management.
• Data sources: Collection from data subjects, Receipt through transmission or other communication by business partners and clients, Data collection from other sources.

8.5. Marketing, advertising, and sales promotion

Description: Processes required in the context of marketing, advertising, and sales promotion (e.g., market analysis and audience targeting, development of marketing strategies, planning and execution of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade show participation, customer loyalty programs, sales promotion measures, performance measurement and optimisation of marketing activities, budget management and cost control.

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Contact data (e.g. postal and email addresses or phone numbers), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Contract data (e.g. contract object, duration, customer category), Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.
• Data subjects: Prospective customers, Communication partner (Recipients of e-mails, letters, etc.), Users (e.g. website visitors, users of online services), Business and contractual partners, Third parties.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Marketing, Sales promotion.
• Data sources: Collection from data subjects, Receipt through transmission or other communication by business partners and clients, Data collection from other sources.

8.6. Economic Analyses and Market Research

Description: To fulfill business management purposes and to identify market trends, desires of contractual partners, and users, the present data regarding business transactions, contracts, inquiries, etc., are analyzed. The group of affected individuals may include contractual partners, interested parties, customers, visitors, and users of the online service managed by the responsible entity. The execution of these analyses serves the purposes of business economic evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). Where available, profiles of registered users along with their information on services utilized are considered. The analyses are exclusively for the use of the responsible entity and are not disclosed externally unless they pertain to anonymous analyses with aggregated, thus anonymized values. Moreover, user privacy is accounted for; data is processed for analysis purposes in as pseudonymized a manner as possible and anonymized when feasible (e.g., as aggregated data).

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Contract data (e.g. contract object, duration, customer category), Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Service recipients and clients, Prospective customers, Business and contractual partners.
• Purposes of processing: Business processes and management procedures.
• Data sources: Collection from data subjects, Receipt through transmission or other communication by business partners and clients, Collection in connection with advertising and marketing campaigns.

8.7. Public Relations

Description: Processes required in the context of public relations and public relations activities (e.g., development and implementation of communication strategies, planning and execution of PR campaigns, creation and distribution of press releases, maintenance of media contacts, monitoring and analysis of media response, organisation of press conferences and public events, crisis communication, creation of content for social media and corporate websites, management of corporate branding).

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.), Contact data (e.g. postal and email addresses or phone numbers), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Log data (e.g. log files concerning logins or data retrieval or access times.
• Data subjects: Prospective customers, Communication partner (Recipients of e-mails, letters, etc.), Business and contractual partners, Third parties.
• Purposes of processing: Public relations, Sales promotion, Business processes and management procedures.
• Data sources: Collection from data subjects, Receipt through transmission or other communication by business partners and clients, Data collection from other sources, Data collection through interfaces to services of other providers, Collection in connection with advertising and marketing campaigns.

9. Provision of online services and web hosting

Description: The data of the users is processed in order to provide them with the online services of the controller. For this purpose, the IP address of the users is also processed, which is necessary to transmit the contents and functions of the controller’s online services to the user’s browser or device.

Data categories: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Log data (e.g. log files concerning logins or data retrieval or access times.); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.

Data subjects: Users (e.g. website visitors, users of online services.

Purposes/interest: Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.)); Security measures; Content Delivery Network (CDN.

Data sources: Collection from users; Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

9.1. Provision of online offer on rented hosting space

Description: To provide our online services, storage space, computing capacity, and software are used, which are rented or otherwise obtained from a corresponding server provider (also referred to as “web host”).

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Provision of our online services and usability, Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.

9.2. Collection of Access Data and Log Files

Description: Access to the online service provided by the responsible party is logged in the form of so-called “server log files”. The server log files can include the address and name of the accessed web pages and files, date and time of access, transferred data volumes, notification of successful retrieval, type of browser along with version, the user’s operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. The server log files are used for security purposes, e.g., to prevent server overload (especially in the case of abusive attacks, known as DDoS attacks), and also to ensure the servers’ load management and stability.

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Retention period: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Security measures, Provision of our online services and usability, Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.

9.3. Cloudflare

Description: Content-Delivery-Network (CDN) - service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.

• Service Provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.cloudflare.com;
• Privacy Policy: https://www.cloudflare.com/privacypolicy/;
• Processed data types: Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Content Delivery Network (CDN.

9.4. firstcolo

Description: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities.

• Website: https://firstcolo.net/en.
• Privacy Policy: https://firstcolo.net/en/privacy-policy.
• Service Provider: Firstcolo GmbH, Kruppstraße 105, 60388 Frankfurt am Main, Germany.

9.5. webgo

Description: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities.

• Website: https://www.webgo.de.
• Privacy Policy: https://www.webgo.de/datenschutz.
• Service Provider: webgo GmbH, Wandsbeker Zollstr. 95, 22041 Hamburg, Germany.

9.6. Google Cloud CDN

Description: Content-Delivery-Network (CDN) - service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.

• Website: https://cloud.google.com/cdn.
• Privacy Policy: https://policies.google.com/privacy.
• Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland.

10. Use of Cookies

Description: The controller uses cookies in accordance with legal regulations. Accordingly, prior consent is obtained from users unless it is not required by law. Permission is particularly unnecessary when the storage and reading of information – including cookies – are absolutely necessary to provide a telemedia service (i.e., the online offer of the controller) explicitly requested by the users. The revocable consent is clearly communicated to users and contains information on the specific use of cookies.

Regarding the legal basis for data protection: The legal basis for processing personal data of users with the help of cookies by the controller depends on whether consent is obtained. If users give their consent, the processing of their data is based on this declared consent. Otherwise, the processing of data collected through cookies is based on legitimate interests of the controller (e.g., in an economic operation of his online offer and its improvement) or as part of fulfilling contractual obligations of the controller, if the use of cookies is necessary for this purpose.

Retention Period: A distinction is made between the following types of cookies:

Temporary Cookies (also known as session or session cookies): These are deleted at the latest after a user has left an online offer and closed his terminal device (e.g., browser or mobile application).

Permanent Cookies: These remain stored even after closing the terminal device and can be used e.g., to display login status directly upon revisiting a website or to hold preferred content as well as being used for reach measurement. Unless explicit information on the type and storage duration of cookies is provided by the controller (e.g., in obtaining consent), users should assume that these are permanent and may have a storage duration of up to two years.

General notes on revocation and objection (Opt-out): Users can revoke their given consents at any time and also declare an objection against processing their data according to legal provisions.

Within this Records of Processing Activities, files or other storage notes that store information on terminal devices and read it from them are understood as cookies. They can serve e.g., to save login status in a user account or content accessed or functions used in an online offer. In addition, cookies can be used for various purposes such as ensuring functionality, security, comfortability of online offers, as well as creating analyses of visitor flows.

Data categories: Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.

Data subjects: Users (e.g. website visitors, users of online services.

Data sources: Collection from users; Collection from data subjects.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR); Consent (Article 6 (1) (a) GDPR.

10.1. Processing Cookie Data on the Basis of Consent

Description: The controller implements a consent management solution, where users’ consent for the use of cookies or for the processes and providers mentioned within the scope of the consent management solution is obtained. This process serves to acquire, log, manage, and revoke consents, particularly regarding the use of cookies and similar technologies deployed for storing, reading out, and processing information on users’ end devices. Within this process, users’ consents for the use of cookies and the associated information processing activities, including those specific processes and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. The declarations of consent are stored to avoid repeated queries and to provide proof of consent in accordance with legal requirements. Storage occurs server-side and/or in a cookie (so-called Opt-In-Cookie) or by using comparable technologies to assign the consent to a specific user or their device. In absence of specific details about providers of consent management services, the following general notes apply: The duration of consent storage is up to two years. During this time, a pseudonymous user identifier is created, which is stored along with the time of consent, details on the extent of consent (e.g., relevant categories of cookies and/or service providers), as well as information about the browser, system, and used end device.

• Legal Basis: Consent (Article 6 (1) (a) GDPR.

11. Blogs and publication media

Description: Blogs or similar means of online communication and publication (hereinafter referred to as “publication medium”) are used. The data of the readers is processed by the controller for the purposes of the publication medium only to the extent necessary for its presentation and the communication between authors and readers or for reasons of security. For further information on the processing of visitors’ data in relation to the publication medium, please refer to the Records of Processing Activities.

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.

Data subjects: Users (e.g. website visitors, users of online services.

Purposes/interest: Feedback (e.g. collecting feedback via online form); Provision of our online services and usability.

Data sources: Collection from users; Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

12. Contact and Inquiry Management

Description: When initiating contact with the responsible party (e.g., by mail, contact form, email, telephone, or via social media) as well as within the scope of existing user and business relationships, the information provided by the inquiring individuals is processed by the responsible party to the extent necessary for responding to contact requests and any requested actions.

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.

Data subjects: Communication partner (Recipients of e-mails, letters, etc.

Purposes/interest: Communication; Organisational and Administrative Procedures; Feedback (e.g. collecting feedback via online form); Provision of our online services and usability.

Data sources: Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR.

12.1. Contact form

Description: When initiating contact via the contact form, by email, or through other communication channels, the controller processes the personal data transmitted to them for the purpose of responding to and processing the respective request. This typically includes details such as name, contact information, and possibly additional information provided that is necessary for appropriate processing. These data are used exclusively for the stated purpose of making contact and communication.

• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Contact data (e.g. postal and email addresses or phone numbers), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Communication partner (Recipients of e-mails, letters, etc.
• Purposes of processing: Communication, Organisational and Administrative Procedures.

13. Artificial Intelligence (AI)

Description: The controller uses artificial intelligence (AI), which involves the processing of personal data. The specific purposes and the interest of the controller in using AI are mentioned below. According to Article 3 No. 1 of the AI Regulation, the controller understands AI as a machine-based system designed for varying degrees of autonomous operation, which can be adaptable after its introduction and generate outcomes such as predictions, content, recommendations, or decisions from received inputs that can influence physical or virtual environments.

The controller’s AI systems are used in strict compliance with legal requirements. These include both specific regulations for artificial intelligence and data protection requirements. In particular, the controller adheres to the principles of lawfulness, transparency, fairness, human oversight, purpose limitation, data minimisation, integrity and confidentiality. The controller ensures that the processing of personal data is always based on a legal foundation. This can either be the consent of the data subjects or a legal permission.

If external service providers are employed for using AI systems, the controller carefully examines whether they comply with legal requirements. The controller places special emphasis on protecting data and complying with all relevant data protection provisions. Various technical and organisational measures are implemented to ensure data security and prevent misuse.

When using external AI services, the controller selects their providers (hereinafter referred to as “AI providers”) carefully. In accordance with legal obligations, the controller ensures that AI providers comply with applicable regulations. He also observes his duties when using or operating acquired AI services. The processing of personal data by the controller and AI providers is carried out solely based on consent or legal authorisation. In doing so, he places particular importance on transparency, fairness and maintaining human control over AI-assisted decision-making processes.

To protect processed data, the controller implements appropriate and robust technical as well as organisational measures. These ensure the integrity and confidentiality of processed data and minimise potential risks. Through regular reviews of AI providers and their services, he ensures ongoing compliance with current legal and ethical standards.

Data categories: Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.

Data subjects: Users (e.g. website visitors, users of online services); Third parties.

Purposes/interest: Artificial Intelligence (AI.

Data sources: Collection from data subjects; Data collection through interfaces to services of other providers.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

13.1. Adobe AI

Description: AI-powered tools and features in Adobe products that support creative processes. Adobe AI offers functions such as automatic image editing, content generation, and intelligent image adjustments to optimize the creative workflow.

13.2. ChatGPT

Description: AI-based service designed to understand and generate natural language and related input and data, analyze information, and make predictions (“AI”, meaning “Artificial Intelligence” shall be construed in the applicable legal sense of the term).

13.3. DALL-E

Description: Generation of images from text descriptions, adaptation and editing of existing images based on text instructions, generation of variations of an image, support in creative projects through visual content.

13.4. DeepL

Description: Translation of texts into various languages and provision of synonyms as well as context examples. Support with the correction and improvement of texts in different languages.

13.5. Microsoft Copilot

Description: Enables the creation and editing of texts, spreadsheets, and presentations. Provides support for data analysis, task automation, and integration into various Microsoft Office applications. Utilises machine learning to improve workflows and provide context-based suggestions.

13.6. Midjourney

Description: Creation of AI-generated images based on text inputs. Adjustment and refinement of images through iterative feedback loops. Storage and management of created content in an online gallery.

14. Video Conferences, Online Meetings, Webinars and Screen-Sharing

Description: The data controller employs platforms and applications for video and audio conferences, webinars, as well as other types of meetings (hereinafter collectively referred to as “conference”). Data processed by conference platforms: In the context of participating in a conference, the utilised conference platforms process personal data of the participants. The extent of data processing depends on the information required for a specific conference as well as optionally provided data. The processing includes not only conducting the conference itself but may also encompass security measures and service optimisations. The processed data comprise personal information (first name, last name), contact information (email address, phone number), access data (access codes or passwords), profile pictures, professional position/function, IP address of internet access, details on end devices, operating systems, browsers including technical and language settings, contents of communication processes such as chat contributions as well as audio and video data and the use of further features (e.g., polls). Communication content is encrypted within the technically feasible framework provided by the conference providers. For registered users of the conference platforms, additional data can be processed according to agreements with the respective provider.

Logging and recordings: Participants are transparently informed in advance about logging text entries, results from participations (such as survey results), as well as video or audio recordings and consent is obtained where necessary.

Data protection measures by participants: Participants are advised that they should inform themselves about the privacy policies of the utilised conference platforms and select appropriate security and privacy settings. Furthermore, measures should be taken to protect data and personal rights during video conferences (e.g., advising cohabitants, locking doors or using blurring functions for backgrounds). Links to conference rooms and access data should not be shared with unauthorised third parties.

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Images and/ or video recordings (e.g. photographs or video recordings of a person); Audio recordings; Log data (e.g. log files concerning logins or data retrieval or access times.

Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services); Persons depicted.

Purposes/interest: Provision of contractual services and fulfillment of contractual obligations; Communication; Office and organisational procedures.

Data sources: Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

14.1. Cisco WebEx

Description: Conference and communication software.

• Service Provider: Webex Communications Deutschland GmbH, Hansaallee 249, c/o Cisco Systems GmbH, 40549 Düsseldorf, parent company: Cisco Systems, Inc. 170 West Tasman Dr., San Jose, CA 95134, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.webex.com;
• Privacy Policy: https://www.cisco.com/c/en/us/about/legal/privacy-full.html;

14.2. Discord

Description: Chat, audio and video broadcasting, instant messaging, and community management.

• Service Provider: Discord, Inc., 444 De Haro St, Suite 200, San Francisco, California 94107, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://discordapp.com/;
• Privacy Policy: https://discordapp.com/privacy;

14.3. Microsoft Teams

Description: Audio and video conferencing, chat, file sharing, integration with Office 365 applications, real-time collaboration on documents, calendar functions, task management, screen sharing, optional recording.

• Service Provider: Microsoft Irland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.microsoft.com/microsoft-teams/;
• Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter;

14.4. Slack

Description: Messenger and conference software.

• Service Provider: Slack Technologies Limited, Level 1, Block A Nova Atria North, Sandyford Business District, Dublin 18, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://slack.com/;
• Privacy Policy: https://slack.com/intl/en-de/legal;

14.5. TeamViewer

Description: Conference and communication software.

• Service Provider: TeamViewer GmbH, Jahnstr. 30, 73037 Göppingen, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.teamviewer.com/en/;
• Privacy Policy: https://www.teamviewer.com/en/privacy-notice/;

14.6. Zoom

Description: Video conferences, online meetings, webinars, screen sharing, optional recording of sessions, chat function, integration with calendars and other apps.

• Service Provider: Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600, San Jose, CA 95113, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://zoom.us;
• Privacy Policy: https://explore.zoom.us/en/privacy/;

15. Audio Content

Description: Hosting services from service providers are utilised to offer audio content for listening and downloading. Platforms that enable the uploading, storing, and distribution of audio material are employed.

Data categories: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Log data (e.g. log files concerning logins or data retrieval or access times.

Data subjects: Users (e.g. website visitors, users of online services.

Purposes/interest: Web Analytics (e.g. access statistics, recognition of returning visitors); Conversion tracking (Measurement of the effectiveness of marketing activities); Profiles with user-related information (Creating user profiles); Provision of our online services and usability.

Data sources: Collection from users; Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

15.1. Soundcloud

Description: Soundcloud - Music hosting.

• Service Provider: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://soundcloud.com;
• Privacy Policy: https://soundcloud.com/pages/privacy;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Conversion tracking (Measurement of the effectiveness of marketing activities), Profiles with user-related information (Creating user profiles.

15.2. Spotify

Description: Spotify - Music hosting and Widget.

• Service Provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://podcasters.spotify.com/;
• Privacy Policy: https://www.spotify.com/legal/privacy-policy/;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Conversion tracking (Measurement of the effectiveness of marketing activities), Profiles with user-related information (Creating user profiles.

16. Cloud Services

Description: Software services accessible over the Internet and executed on their providers’ servers (known as “Cloud Services”, also referred to as “Software as a Service”) are used for storing and managing content (e.g., document storage and management, exchanging documents, content, and information with certain recipients or publishing content and information).

Within this context, personal data may be processed and stored on the providers’ servers, insofar as they are part of communication processes with the controller or are otherwise processed by the controller, as outlined in the Records of Processing Activities. This data may include, in particular, basic personal data and contact details of users, data related to transactions, contracts, other processes, and their contents. The providers of cloud services further process usage data and metadata for security purposes and service optimization.

If forms or other documents and content are made available for other users or publicly accessible websites through the use of cloud services, the providers may store cookies on the users’ devices for web analytics purposes or to save user settings (e.g., in the case of media control).

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.

Data subjects: Prospective customers; Communication partner (Recipients of e-mails, letters, etc.); Business and contractual partners.

Purposes/interest: Office and organisational procedures; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.

Data sources: Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

16.1. Apple iCloud

Description: Cloud storage service.

• Service Provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.apple.com;
• Privacy Policy: https://www.apple.com/legal/privacy/en-ww/;

16.2. Google Cloud Storage

Description: Cloud storage, cloud infrastructure services and cloud-based application software.

• Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://cloud.google.com/;
• Privacy Policy: https://policies.google.com/privacy;
• Further Information: https://cloud.google.com/privacy;

16.3. Microsoft Cloud Services

Description: Cloud storage, cloud infrastructure services and cloud-based application software.

• Service Provider: Microsoft Irland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://microsoft.com;
• Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter;

16.4. Nextcloud (hosting on own server)

Description: Cloud storage service, with operation and storage of processed data on a server managed by us.

• Service Provider: Nextcloud GmbH, Hauptmannsreute 44a, 70192 Stuttgart, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://nextcloud.com/;
• Privacy Policy: https://nextcloud.com/privacy/;

17. Sweepstakes and Contests

Description: Personal data of participants in competitions and contests will be processed by the controller only in compliance with the relevant data protection regulations, as far as the processing is contractually required for the provision, execution, and handling of the competition, participants have consented to the processing or if the processing serves the legitimate interests of the controller (e.g., for the security of the contest or protecting its interests against misuse through possible recording of IP addresses when submitting contest entries).

It is noted that within the context of competitions, participants’ submissions may be published (e.g., as part of a vote or presentation of contest submissions/winners or reporting on the competition) and in this context, participants’ names may also be published. Participants have the right to object at any time.

If a competition takes place within an online platform or social network (e.g., Facebook or Instagram), the terms of use and privacy policies of those platforms apply additionally. In these cases, it is noted that the controller is responsible for handling information provided by participants during the competition and inquiries regarding it should be directed to them.

The data of participants will be deleted by the controller once the competition or contest has ended and there is no longer a need to inform winners or expect inquiries about it. Generally, data deletion occurs no later than 6 months after the end of the competition. Data concerning winners can be retained longer to respond to inquiries about prizes or fulfil prize distribution; here, retention duration depends on the nature of prizes and can last up to three years for physical goods or services, e.g., to process warranty claims. Furthermore, there’s a possibility for longer retention in form of reports about competitions in online and offline media.

If data were collected for other purposes within a competition framework, their processing and retention period would adhere to privacy notices specific to that particular use (e.g., when signing up for a newsletter as part of a competition).

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.

Data subjects: Participants in sweepstakes and competitions.

Purposes/interest: Conducting sweepstakes and contests.

Data sources: Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR.

18. Surveys and Questionnaires

Description: Surveys and questionnaires are conducted to gather information for the communicated purpose of each survey or questionnaire. The implementation of these surveys is carried out with an anonymous evaluation. The processing of personal data only occurs to the extent necessary for providing and technically implementing the surveys (e.g., processing of the IP address to display the survey in the user’s browser or using a cookie to enable resuming a survey).

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.

Data subjects: Participants.

Purposes/interest: Feedback (e.g. collecting feedback via online form); Polls and Questionnaires (e.g. surveys with input options, multiple choice questions.

Data sources: Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

18.1. Google Forms

Description: Creation and evaluation of online forms, surveys, feedback forms, etc.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.google.de/intl/en/forms/about/;
• Privacy Policy: https://policies.google.com/privacy;

18.2. LimeSurvey

Description: Realization of online surveys.

• Service Provider: LimeSurvey GmbH Umfragedienste & Beratung, Papenreye 63, 22453 Hamburg, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.limesurvey.org;
• Privacy Policy: https://www.limesurvey.org/policies/privacy-policy;

18.3. SoSci Survey

Description: Realization of online surveys.

• Service Provider: SoSci Survey GmbH, Marianne-Brandt-Str. 29, 80807 Munich, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.soscisurvey.de/en;
• Privacy Policy: https://www.soscisurvey.de/en/data-protection;

18.4. Typeform

Description: Creation of forms and surveys and management of participant contributions.

• Service Provider: TYPEFORM SL, Carrer Bac de Roda, 163, local, 08018 - Barcelona, Spain.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.typeform.com/;
• Privacy Policy: https://admin.typeform.com/to/dwk6gt/;

19. Web Analysis, Monitoring and Optimization

Description: Web analysis, also referred to as reach measurement, is used by the controller for evaluating visitor flows of the online service and may include behaviour, interests, or demographic information about visitors such as age or gender in the form of pseudonymous values. Through reach analysis, it is possible for the controller to identify when the online service or its functions or contents are most frequently used or invite reuse. Similarly, it can be understood which areas require optimisation.

Furthermore, the controller employs testing processes to test and optimise different versions of the online service or its components.

Unless stated otherwise below, profiles can be created for these purposes and information can be stored and read in a browser or on an end device. The data collected particularly includes visited websites and elements used there as well as technical information like the browser used, computer system, and details on usage times. If users have consented to the collection of their location data by the controller or towards providers of utilised services, processing of location data is also possible.

Moreover, the controller stores users’ IP addresses using an IP masking process (i.e., pseudonymisation by shortening the IP address) to protect users. In the context of web analysis, A/B testing and optimisation, clear data from users (such as email addresses or names) are fundamentally not stored but pseudonyms are used instead. This means that neither the controller nor providers of employed software know users’ actual identity but only information stored in their profiles for each respective process.

Notes on legal bases: If consent from users is obtained for third-party use, this consent serves as a legal basis for data processing. Otherwise user data processing is based on legitimate interests of the controller (i.e., interest in efficient, economical and recipient-friendly services). In this regard reference is made to cookie use according to “Records of processing activities”.

Data categories: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.

Data subjects: Users (e.g. website visitors, users of online services.

Purposes/interest: Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles); Provision of our online services and usability; A/B Tests; Feedback (e.g. collecting feedback via online form); Heatmaps (“Heatmaps” are mouse movements of the users, which are combined to an overall picture.); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Clicktracking.

Data sources: Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”; Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years.

Security measures: IP Masking (Pseudonymization of the IP address.

Legal bases: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR.

19.1. Google Analytics

Description: We use Google Analytics to perform measurement and analysis of the use of our online services by users based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content users have accessed within one or various usage processes, which search terms they have used, have accessed again or have interacted with our online services. Likewise, the time of use and its duration are stored, as well as the sources of users referring to our online services and technical aspects of their end devices and browsers. In the process, pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses. Analytics does provide coarse geo-location data by deriving the following metadata from IP addresses: City (and the derived latitude, and longitude of the city), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU-based traffic, IP-address data is used solely for geo-location data derivation before being immediately discarded. It is not logged, accessible, or used for any additional use cases. When Analytics collects measurement data, all IP lookups are performed on EU-based servers before forwarding traffic to Analytics servers for processing.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• Legal Basis: Consent (Article 6 (1) (a) GDPR.
• Website: https://marketingplatform.google.com/intl/en/about/analytics/;
• Privacy Policy: https://policies.google.com/privacy;
• Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff;
• Further Information: https://business.safety.google/adsservices/ (Types of processing and data processed);
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Provision of our online services and usability.
• Security measures: IP Masking (Pseudonymization of the IP address.

19.2. Google Tag Manager

Description: We use Google Tag Manager, a software provided by Google, which enables us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that serve to record and analyse visitor activities. This technology assists us in improving our website and the content offered on it. Google Tag Manager itself does not create user profiles, store cookies with user profiles, or perform any independent analyses. Its function is limited to simplifying and making the integration and management of tools and services we use on our website more efficient. Nevertheless, when using Google Tag Manager, users’ IP addresses are transmitted to Google, which is technically necessary to implement the services we use. Cookies may also be set in this process. However, this data processing only occurs if services are integrated via the Tag Manager. For more detailed information about these services and their data processing, please refer to the further sections of this privacy policy.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• Legal Basis: Consent (Article 6 (1) (a) GDPR.
• Website: https://marketingplatform.google.com;
• Privacy Policy: https://policies.google.com/privacy;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.

19.3. Hotjar Observe

Description: Software for the analysis and optimization of online services based on pseudonymously performed measurements and analyses of user behavior, which may include in particular A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and functions of the online service (as so-called heat maps and recordings.

• Service Provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta.
• Legal Basis: Consent (Article 6 (1) (a) GDPR.
• Website: https://www.hotjar.com;
• Privacy Policy: https://www.hotjar.com/legal/policies/privacy;
• Retention period: The cookies that Hotjar uses have a different “lifetime”; some last up to 365 days, some only last during the current visit; cookie policy: https://www.hotjar.com/legal/policies/cookie-information;
• Opt-Out: https://www.hotjar.com/legal/compliance/opt-out;
• Purposes of processing: Targeting (e.g. profiling based on interests and behaviour, use of cookies), Clicktracking, A/B Tests, Heatmaps (“Heatmaps” are mouse movements of the users, which are combined to an overall picture.), Profiles with user-related information (Creating user profiles), Provision of our online services and usability.

19.4. Matomo (without cookies)

Description: Matomo is a data protection friendly web analysis software, which is used without cookies and in which the recognition of returning users is carried out with the help of a so-called “digital fingerprint”, which is stored anonymously and changed every 24 hours; in the case of the “digital fingerprint”, user movements within our online services are recorded with the help of pseudonymised IP addresses in combination with user-side browser settings in such a way that conclusions about the identity of individual users are not possible. User data collected through the use of Matomo is processed only by us and is not shared with third parties.

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.

19.5. Matomo

Description: Matomo is software that is used for the purposes of web analysis and reach measurement. As part of the use of Matomo, cookies are generated and stored on the user’s terminal device. User data collected through the use of Matomo is processed only by us and is not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/;

• Legal Basis: Consent (Article 6 (1) (a) GDPR.
• Retention period: The cookies have a maximum storage period of 13 months;

19.6. Optimizely

Description: Web analysis, testing, optimization.

• Service Provider: Optimizely Inc, 631 Howard Street, Suite 100, San Francisco, CA 94105, USA.
• Legal Basis: Consent (Article 6 (1) (a) GDPR.
• Website: https://www.optimizely.com/de;
• Privacy Policy: https://www.optimizely.com/legal/privacy-policy/;

19.7. Visual Website Optimizer

Description: Visual Website Optimizer - Testing and optimization.

• Service Provider: Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India.
• Legal Basis: Consent (Article 6 (1) (a) GDPR.
• Website: https://vwo.com;
• Privacy Policy: https://vwo.com/privacy-policy/;
• Purposes of processing: A/B Tests, Feedback (e.g. collecting feedback via online form), Heatmaps (“Heatmaps” are mouse movements of the users, which are combined to an overall picture.

19.8. VG Word / Scalable Central measurement method

Description: VG Word / Scalable Central measurement method - We use the METIS access counting of VG WORT to measure accesses to online texts that we provide to you through our service. We do this so that the likelihood of copying these texts can be captured. The likelihood of a text being copied forms the basis of a lawful distribution of remunerations according to the Copyright Act (UrhG) by VG WORT to the authors and publishers of these texts. For this purpose, a “counting mark” is integrated into the source code of the respective online text as part of the METIS access counting. This counting mark is a unique ID assigned to this particular text and ensures that when a text marked in this way is visited, an access to this text can be counted. Furthermore, as part of the METIS access counting, a client ID is formed and a so-called “METIS Session Cookie” is set for the user of the marked text. With the help of this client ID and the session cookie, it can be recognized whether the text has already been accessed by this user within a browser session or not. This is to prevent unlawful multiple counts of this text in the determination of its likelihood of copying. Neither the session cookie nor any other data is processed at any time as part of the METIS access counting. No individual users are identified at any time. Your identity always remains protected. You will not receive any advertising through the system.

• Service Provider: Verwertungsgesellschaft WORT (VG WORT), Untere Weidenstraße 5, 81543 Munich, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.vgwort.de;
• Privacy Policy: https://www.vgwort.de/datenschutz.html;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Provision of our online services and usability.

20. Online Marketing

Description: The data controller processes personal data for the purpose of online marketing, which may particularly include the marketing of advertising spaces or the display of advertising and other content based on potential user interests as well as measuring their effectiveness. For these purposes, user profiles are created and stored in a file (the so-called “cookie”) or similar processes are used to store relevant information about the user for displaying the mentioned content. This includes, among other things, viewed content, visited websites, used online networks as well as communication partners and technical details such as the browser used, the computer system, and information about usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

Furthermore, the data controller stores IP addresses of users, employing IP masking techniques for pseudonymisation by shortening the IP address to protect users. In the context of online marketing processes, no clear data of users (such as email addresses or names) are stored but pseudonyms are used instead. This means that neither the controller nor providers of online marketing processes know the actual identity of users but only the information stored in their profiles.

The data collected within these profiles is usually stored in cookies or by similar processes. These cookies can later be read and analysed on other websites and supplemented with further data and stored on the server of the provider of online marketing processes.

In exceptional cases, it is possible to assign clear data to profiles, especially when users are members of a social network whose online marketing process is being used and that network connects profiles with corresponding information. The controller points out that users can enter into additional agreements with providers, for example through consent during registration.

The controller generally only has access to aggregated information about the success of his advertisements. However, he can check within so-called conversion measurements which marketing measures have led to a conversion – for example, concluding a contract with him. Conversion measurement is solely aimed at analysing the success of these measures.

Unless otherwise stated it is assumed that employed cookies are stored for a period of two years.

Regarding legal bases: When consent is sought for using third-party services this consent constitutes the legal basis for processing data. Otherwise processing is based on legitimate interests of the controller (i.e., interest in efficient economic operations beneficial to recipients). The controller refers affected individuals in “Records of processing activities” to information regarding cookie usage.

Data categories: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.

Data subjects: Users (e.g. website visitors, users of online services.

Purposes/interest: Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Affiliate Tracking; Marketing; Profiles with user-related information (Creating user profiles); Conversion tracking (Measurement of the effectiveness of marketing activities.

Data sources: Collection from data subjects; Data collection from other sources.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”; Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years.

Security measures: IP Masking (Pseudonymization of the IP address.

Legal bases: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR.

20.1. Google Ads and Conversion Tracking

Description: Online marketing process for purposes of placing content and advertisements within the provider’s advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. Furthermore, we measure the conversion of the ads, i.e. whether the users took them as a reason to interact with the ads and make use of the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://marketingplatform.google.com;
• Privacy Policy: https://policies.google.com/privacy;
• Further Information: Types of processing and data processed: https://business.safety.google/adsservices/; Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Conversion tracking (Measurement of the effectiveness of marketing activities), Marketing.

21. Digital Badges

Description: Digital Badges, also referred to as Open Badges (hereinafter briefly “Badges”), are digital certificates that verify skills, achievements, and interests of individuals or organizations. They are issued by credible organizations. The Badges contain metadata and information about the acquired skills and achievements. Typically, Badges represent these through an image or a digital certificate, which includes details on the recipient, issuer, metadata, and other relevant information.

When Badges are issued specifically for certain individuals, the controller processes the metadata stored in the Badges and used for assignment to skills, achievements, and interests of the concerned individuals.

If non-essential cookies and similar technologies are used in the context of using Badges and therefore user consent is required, the controller will obtain the corresponding consent from users and inform them accordingly.

Data categories: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.

Data subjects: Service recipients and clients; Users (e.g. website visitors, users of online services); Business and contractual partners.

Purposes/interest: Marketing; Provision of our online services and usability; Public relations and informational purposes; Provision of contractual services and fulfillment of contractual obligations.

Data sources: Collection from data subjects.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”; Deletion after termination.

Legal bases: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR.

21.1. Embedding of digital badges

Description: Within the online services provided by the controller, badges from another source are integrated (known as “embedding”). This involves the display of the badge as well as its associated metadata being presented within the controller’s offering. The real-time output comes from the servers of the respective badge provider, to always show the most current content of the badge. To implement this integration, a data connection is established between the online service of the controller and the server of the badge provider. The technical data received by the badge provider include the IP address, details and metadata of the badge, information about the visited website, time of access, as well as technical details about the browser and system as transmitted from the end device to the server. This transmission of data also signals to the badge provider that a user has accessed the online service of the controller.

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations, Public relations and informational purposes, Provision of our online services and usability.

22. Profiles in Social Networks (Social Media)

Description: The controller maintains online presences within social networks and processes user data in this context to communicate with active users or to offer information about themselves.

The data controller informs the individuals concerned in the privacy notices that user data may be processed outside the European Union. This could pose risks to users because, for example, it could make it more difficult to enforce their rights.

Furthermore, the data controller typically processes user data within social networks for market research and advertising purposes. Based on user behavior and resulting interests, usage profiles can be created. These profiles may be used to place advertisements inside and outside of the networks that could match the interests of the users. Consequently, cookies are usually stored on the users’ computers, which save their usage behavior and interests. In addition, data may be stored in the usage profiles regardless of the devices used by the users (especially if they are members of the respective platforms and logged in there).

For a detailed description of each processing activity and how to opt-out, the data controller refers to the privacy policies and information provided by the operators of the respective networks.

Regarding requests for information and exercising of subject rights, the data controller advises users that these can most effectively be made directly with the providers. Only these entities have access to user data and can take direct action as well as provide information. Should individuals still require assistance, the data controller is available to help.

Data categories: Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.

Data subjects: Users (e.g. website visitors, users of online services.

Purposes/interest: Communication; Feedback (e.g. collecting feedback via online form); Public relations.

Data sources: Collection from data subjects; Data collection through interfaces to services of other providers.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”.

Legal bases: Legitimate Interests (Article 6 (1) (f) GDPR.

22.1. Instagram

Description: Social network, allows the sharing of photos and videos, commenting on and favouriting posts, messaging, subscribing to profiles and pages.

• Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.instagram.com;
• Privacy Policy: https://privacycenter.instagram.com/policy/;

22.2. Facebook Pages

Description: Profiles within the social network Facebook - The controller, as joint controller with Meta Platforms Ireland Limited, is responsible for the collection (but not the further processing) of data from visitors to the Facebook page (also known as “Fanpage”). This data includes information on the types of content that users view or interact with, or actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see “Device information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). According to the Facebook Data Policy, Facebook also collects and uses information to provide analytical services, known as “Page Insights”, for page operators so they can gain insights into how people interact with their pages and with content associated with them. A specific agreement has been concluded with Facebook (“Information about Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which particularly governs what security measures Facebook must observe and where Facebook has agreed to fulfil the rights of data subjects (i.e., users can direct requests for access or deletion directly to Facebook). The rights of users (especially regarding access, deletion, objection, and complaint to a competent supervisory authority) are not restricted by the agreements with Facebook. Further details can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of data is solely under the responsibility of Meta Platforms Ireland Limited, which specifically includes transferring data to its parent company Meta Platforms Inc. in the USA.;

• Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.facebook.com;
• Privacy Policy: https://www.facebook.com/privacy/policy/;

22.3. Facebook events

Description: Event profiles within the social network Facebook - We use the “Events” function of the Facebook platform to refer to events and dates as well as to get in touch with users (participants and interested parties) and to exchange information. In doing so, we process personal data of the users of our event pages, as far as this is necessary for the purpose of the event page as well as its moderation. These data include information on first and last names, as well as published or privately communicated content, as well as values on the status of participation and the time information on the aforementioned data. Furthermore, we refer to the processing of data of users by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see under “Things You and Others Do and Provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, known as “insights,” to event providers to provide them with insights about how people interact with their event pages and with content associated with them.;

• Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.facebook.com;
• Privacy Policy: https://www.facebook.com/privacy/policy/;

22.4. LinkedIn

Description: Social network - The controller is jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data from visitors used to generate “Page Insights” (statistics) of the controller’s LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as actions they take. Additionally, the controller collects details about the devices used, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles like job function, country, industry, seniority level, company size and employment status. Privacy information regarding LinkedIn’s processing of user data can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy. The controller has entered into a specific agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum”, https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of the data subjects (i.e., users can direct requests for access or deletion directly to LinkedIn). The rights of users (in particular the right to access, deletion, objection and complaint to the competent supervisory authority) are not restricted by agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of data is solely incumbent upon LinkedIn Ireland Unlimited Company, particularly concerning the transmission of data to its parent company LinkedIn Corporation in the USA.;

• Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.linkedin.com;
• Privacy Policy: https://www.linkedin.com/legal/privacy-policy;
• Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out;

22.5. X

Description: Social network.

• Service Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://x.com;
• Privacy Policy: https://x.com/privacy;

22.6. Vimeo

Description: Social network and video platform.

• Service Provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://vimeo.com;
• Privacy Policy: https://vimeo.com/privacy;

22.7. YouTube

Description: Social network and video platform.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Privacy Policy: https://policies.google.com/privacy;
• Opt-Out: https://myadcenter.google.com/personalizationoff;

22.8. Xing

Description: Social network.

• Service Provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.xing.com;
• Privacy Policy: https://privacy.xing.com/en;

23. Plugins and embedded functions and content

Description: The controller integrates functional and content elements into the online service, which are obtained from the servers of the respective providers (hereinafter referred to as “third-party providers”). This includes, but is not limited to, graphics, videos, or city maps (hereinafter collectively referred to as “content”). The integration of this content requires that third-party providers process the IP address of users since without it, the transmission of content to the browser is not possible. Thus, the IP address is necessary for the display of these contents or functions. The controller aims to use only content for which the respective providers use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Through these pixel tags, information such as visitor traffic on the pages of the online service can be evaluated. The pseudonymized information can also be stored in cookies on users’ devices and linked with technical information about the browser and operating system, referring websites, time of visit, and other data regarding the use of the online service. This information may also be merged with data from other sources.

Regarding legal bases: If consent from users is obtained by the controller for the use of third-party providers, their consent serves as a legal basis for data processing. Otherwise, user data is processed based on legitimate interests of the controller (i.e., interest in efficient, economical services that are friendly to recipients). In this context, within records of processing activities’,

Data categories: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.

Data subjects: Users (e.g. website visitors, users of online services.

Purposes/interest: Provision of our online services and usability; Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Affiliate Tracking; Marketing; Provision of contractual services and fulfillment of contractual obligations; Profiles with user-related information (Creating user profiles); Feedback (e.g. collecting feedback via online form.

Data sources: Collection from data subjects; Collection from users.

Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion”; Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years.

Legal bases: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR.

23.1. Integration of third-party software, scripts or frameworks

Description: We incorporate into our online services software which we retrieve from servers of other providers (e.g. function libraries which we use for the purpose of displaying or user-friendliness of our online services). The respective providers collect the user’s IP address and can process it for the purposes of transferring the software to the user’s browser as well as for security purposes and for the evaluation and optimisation of their services.

• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.

23.2. Google Fonts (Provision on own server)

Description: Provision of font files for the purpose of a user-friendly presentation of our online services.

• Service Provider: The Google Fonts are hosted on our server, no data is transmitted to Google.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features.
• Data subjects: Users (e.g. website visitors, users of online services.

23.3. Google Fonts (from Google Server)

Description:

Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and consideration of possible restrictions under licensing law. The provider of the fonts is informed of the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the provider of the fonts in the USA - When visiting our online services, users’ browsers send their browser HTTP requests to the Google Fonts Web API. The Google Fonts Web API provides users with Google Fonts’ cascading style sheets (CSS) and then with the fonts specified in the CCS. These HTTP requests include (1) the IP address used by each user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating system versions of the website visitors, as well as the referral URL (i.e., the web page where the Google font is to be displayed). IP addresses are not logged or stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must match the font that is generated for the particular browser type. The user agent is logged primarily for debugging purposes and is used to generate aggregate usage statistics that measure the popularity of font families. These aggregate usage statistics are published on Google Fonts’ Analytics page. Finally, the referral URL is logged so that the data can be used for production maintenance and to generate an aggregate report on top integrations based on the number of font requests. Google says it does not use any of the information collected by Google Fonts to profile end users or serve targeted ads.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://fonts.google.com/;
• Privacy Policy: https://policies.google.com/privacy;
• Further Information: https://developers.google.com/fonts/faq/privacy?hl=en;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Provision of our online services and usability.

23.4. Instagram plugins and contents

Description:

Instagram plugins and contents - This can include content such as images, videos or text and buttons with which users can share content from this online service within Instagram . - We are jointly responsible (so-called “joint-controllership”) with Meta Platforms Ireland Limited for the collection or transmission (but not further processing) of “Event Data” that Facebook collects or receives as part of a transmission using Instagram functions that run on our website for the following purposes: a) displaying content advertising information that matches users’ presumed interests; b) delivering commercial and transactional messages (e.g. b) delivering commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information access or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a DPA (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing/update), the “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses (“Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.;

• Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.instagram.com;
• Privacy Policy: https://privacycenter.instagram.com/policy/;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Marketing, Profiles with user-related information (Creating user profiles.

23.5. LinkedIn plugins and contents

Description: LinkedIn plugins and contents - This can include content such as images, videos or text and buttons with which users can share content from this online service within LinkedIn.

• Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.linkedin.com;
• Privacy Policy: https://www.linkedin.com/legal/privacy-policy;
• Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Marketing, Profiles with user-related information (Creating user profiles.

23.6. OpenStreetMap

Description: We integrate the maps from the “OpenStreetMap” service, which are provided based on the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). OpenStreetMap uses user data exclusively for the purpose of displaying map functions and caching the selected settings. This data may particularly include the IP addresses and location data of the users, which, however, are not collected without their consent (typically within the settings of their devices or browsers.

• Service Provider: OpenStreetMap Foundation (OSMF.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.openstreetmap.de;
• Terms & Conditions: https://osmfoundation.org/wiki/Privacy\_Policy;
• Privacy Policy: https://wiki.osmfoundation.org/wiki/Privacy\_Policy;
• Processed data types: Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Provision of our online services and usability.

23.7. reCAPTCHA

Description: We integrate the “reCAPTCHA” function to be able to recognise whether entries (e.g. in online forms) are made by humans and not by automatically operating machines (so-called “bots”). The data processed may include IP addresses, information on operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest to protect our online services from abusive automated crawling and spam.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.google.com/recaptcha/;
• Privacy Policy: https://policies.google.com/privacy;
• Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations.

23.8. Shariff

Description: We use the privacy-secure “Shariff” buttons. “Shariff” was developed to provide more privacy on the net and to replace the usual “share” buttons of social networks. It is not the browser of the user, but the server on which this online offer is located, which establishes a connection with the server of the respective social media platforms and queries, for example, the number of Likes, etc.. The user remains anonymous. More information about the Shariff project can be found at the developers of the magazine c’t: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.;

• Service Provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hannover, Germany.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html;
• Privacy Policy: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html;
• Processed data types: Contact data (e.g. postal and email addresses or phone numbers), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Feedback (e.g. collecting feedback via online form.

23.9. YouTube videos

Description: Video contents.

• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
• Legal Basis: Consent (Article 6 (1) (a) GDPR.
• Website: https://www.youtube.com;
• Privacy Policy: https://policies.google.com/privacy;
• Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff;
• Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Targeting (e.g. profiling based on interests and behaviour, use of cookies), Affiliate Tracking, Marketing, Provision of our online services and usability.
• Data sources: Collection from users.

23.10. Vimeo-Videoplayer

Description: Integration of a video player.

• Service Provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR.
• Website: https://vimeo.com;
• Privacy Policy: https://vimeo.com/privacy;
• Processed data types: Contact data (e.g. postal and email addresses or phone numbers), Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.), Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features), Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties.
• Data subjects: Users (e.g. website visitors, users of online services.
• Purposes of processing: Profiles with user-related information (Creating user profiles), Provision of our online services and usability.

23.11. Google Hosted Libraries

Description: Google Hosted Libraries is a globally available Content Delivery Network (CDN) for the most commonly used open-source JavaScript libraries. These are provided to supply web libraries that optimise website loading times, reduce bandwidth usage, and enhance performance through the use of shared, public resources.

• Website: https://developers.google.com/speed/libraries.
• Privacy Policy: https://policies.google.com/privacy.
• Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.