Online Marketing & Social Media

While journalists have a well-defined press codex to answer questions like “How should a professional journalist react when marketers ask for collaboration?”, bloggers have to rely on their ethical judgments. In doing so, it can help to try to understand the situation like their readers.

Most companies consider Public Relations (PR) an important part of their communication. In the digital reality of media today, blogs cannot be ignored. What are the reasons to include blogger relations in the PR activities? What should companies keep in mind when cooperating with the digital opinion leaders?

Kerstin Hoffmann has launched an extensive blog carnival about writer's block. Shortly before that, she had collected tips from 26 professional writers – they contain a lot of valuable advice. If you recognize the reasons for writer’s block, it can offer great opportunities despite all the disadvantages – read on to find out why.

If you want to become known as an expert in a field, there is one major thing to do: write a lot. Content serials help minimizing the stress and make your expertise clearer, if you follow some general guidelines.

What challenges do shop owners face when trading online in the EU? In March 2013, I had the opportunity to speak on this topic at EIC Trier for Polybytes.

Opinions on search engine optimization vary widely. For some, it is a simple necessity, for others a passion, and for still others, the biggest pain in the neck on the web. Eric Kubitz, managing director of Contentmanufaktur and author at the blog “SEO Book”, has now published the German video training “Suchmaschinen-Optimierung – Schritt für Schritt zum optimalen Ranking” with SEO knowledge for beginners and advanced users, which is intended to dispel the clichés.

Is the new social media world a good fit for traditional theater? An interview with Karin Janner, organizer of the first Barcamp on theater and social media, about marketing with and the challenges of social media for the world of theater.

This article is overdue: About six months ago, I started a small series with basics of QR codes, methods for analysis and evaluation and popular fields of application – and announced a fourth part with analyses.

Last Tuesday, Thomas Stiren gave a presentation about “Social networks and the opportunities for companies” at the Trier Chamber of Commerce. The rdts managing director gave many valuable tips for the conception of successful social media campaigns, which I would like to pass on to you here – however, the entrepreneur remained unclear about his sources and terminology.

Search engine optimization plays a vital role in our daily lifes on the internet. Hendrik Terbeck has published a bachelor thesis titled “The influence of social recommendations on the selection behavior with search engines” which tries to answer burning SEO questions using eye tracking and problem-centered interviews.