Online marketing and social media are two key terms describing the profound digital change affecting marketing, advertising, and public relations (PR). Topics of articles in this category are: online marketing in all of its facets, search engine optimization (SEO), social media, content marketing, and much more.
The previous episodes covered the basics, success factors and evaluation of QR codes. Now I will look at some of the common scenarios in which they are used.
read more: Discover the possibilitiesAfter the QR code basics in the first part of my QR code series, it is now time to get down to business: How do I measure the success of my idea, and what does it depend on?
read more: Light in the black and white darknessThey have been popping up everywhere lately: those little square black-and-white objects that try to persuade you to scan them.
read more: The Black and White WebLast Saturday (29th October 2011), medianetz Trier and the media studies (University of Trier) organized a panel discussion regarding “public relations in the age of social media”. What do social media mean for public relations (PR)?
read more: Social media – challenge and chance for public relations (PR)