Video training by Eric Kubitz (review) Search engine optimization in video
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2 minutes
Tags: Eric Kubitz, Galileo Press, search enginge optimization, video training
Opinions on search engine optimization vary widely. For some, it is a simple necessity, for others a passion, and for still others, the biggest pain in the neck on the web. Eric Kubitz, managing director of Contentmanufaktur and author at the blog “SEO Book”, has now published the German video training “Suchmaschinen-Optimierung – Schritt für Schritt zum optimalen Ranking” with SEO knowledge for beginners and advanced users, which is intended to dispel the clichés.
A question of format
The German video training “Suchmaschinen-Optimierung” comes in a neat package with Little Red Riding Hood (a German child character) and a fox. I am grateful for interpretations of this presentation: Little Red Riding Hood? A fox (not a wolf?)? SEO? I do not quite get it – but that has little to do with the content.
The DVD contains seven hours of material, clearly divided into different topics and edited into manageable lessons. This is didactically well done, and the films themselves are interspersed with cuts to the trainer. Although the DVD will run on all computers, it will not run on DVD players or Playstation – which is a shame considering that DVD drives are becoming increasingly rare. I also found the drive noise very disturbing when playing. On the other hand, the interface offers a range of functions, such as bookmarking, direct access to the files for training, and three different screen modes. Nevertheless, if Rheinwerk were to offer a download or streaming option at some point, I would always prefer that.
Update: The videos are now also available for download.
People in focus
In terms of content, the video training is well done. Topics such as keyword research, various tools and basic search engine optimization concepts are clearly aimed at beginners – the following short analysis can serve as an example.
For more advanced users, there are various lessons on rich snippets and controlling measures. I really liked the focus on people that ran through the entire lessons. The top priority in the training was always to write meaningful texts for the user and to market them meaningfully – but without resorting to tricks that could harm the reader. At this point, I would have liked to have seen a little more practical content – a small project from A to Z, for example, in which the possibilities for link building in particular could be presented in a really practical way. But that is complaining at a high level – Eric Kubitz provides tons of ideas and approaches, especially outside of classic SEO, to help you advance a project on your own.
Conclusion
Beginners will find this work a great introduction to search engine optimization. Advanced learners are probably not the actual audience of the training, but they will find what they are looking for in the many practical tools and workflows. I have never found SEO knowledge on the web in such a bundled form, despite hundreds of tutorials on YouTube. So if you are seriously interested in search engine optimization and proficient in German, Eric Kubitz’s “Suchmaschinen-Optmierung” is worth a look.