E-commerce in the EU E-commerce in other European countries
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Tags: E-commerce, EU, Europe, European Union, Facebook, slides, online trading, presentation, SEPA transfer, social media, lecture
What challenges do shop owners face when trading online in the EU? In March 2013, I had the opportunity to speak on this topic at EIC Trier for Polybytes.
You can find the presentation here – as always, it is available with a CC BY SA license for free use. If you want more information, you should definitely take a look at the comprehensive e-commerce guide.
Image credits
I used the following graphics in the presentation – thank you very much for sharing!
- „Idea“ (The Noun Project, CC BY)
- „Map“ (Pieter J. Smits, The Noun Project, CC BY)
- „Credit Card“ (Thomas Kohler, CC BY SA)
- „Brussels-20“ (Matt May, CC BY)
- „Trust“ (Artem Popov, CC BY)
- „Awesome“ (Sam Howitz, CC BY)
- „Google Developer Day 2007“ (meneame comunicacions, sl, CC BY SA)
Sources and reading recommendations
I was only able to touch on many topics in my presentation, although they would have deserved more detailed treatment. Here are some reading recommendations that I used when preparing the presentation.
On SEPA and payments:
- Elsner, Dirk: „Neue Regeln für den E-Commerce“, t3n 31, S. 68-71
- Rossmeier, Katharina & Wittmann, Georg: „Schritt für Schritt zum Payment-Provider“, t3n 28, S. 116-119
- Straub, Nicola: „Ratgeber Rechnungskauf für Onlineshops – Vertrauen und Kontrolle“, t3n 30, S. 96-98
On social media marketing and social commerce:
- Schüller, Anne: „Die digitalen Meinungsmacher“, t3n 29, S. 48-51
- Lang, Thomas: „Social Commerce: Von der Tupper-Party zu Groupon“, t3n 24, S. 70-73
- Grabs, Anne & Bannour, Karim-Patrick: „Follow Me!“, Galileo Press 2012
On online marketing, SEO and quality seals:
- Steireif, Alexander: „Google Adwords vs. Facebook Ads“, t3n 24, S. 92-94
- Düweke, Esther & Rabsch, Stefan: „Erfolgreiche Websites. SEO, SEM, Online-Marketing, Usability“, Galileo Press 2012
- Zipfel, Maresa: „Gütesiegel im E-Commerce – Vertrau mir!“, t3n 29, S. 98-101
- Alpar, André & Metzen, Maik: „Internationales SEO für Onlineshops“, t3n 28, S. 102-105
- Erlhofer, Sebastian: „Suchmaschinen-Optimierung“, Galileo Press 2013
- Licht, Marcel: „Internationalisierung von Onlineshops – Viele Hürden, noch mehr Chancen“, t3n 28, S. 98-100