Digitalisierung mit dem Menschen im Blick Artikel

Sprache: nur auf Englisch verfügbar

At Silicon Techie Night #24, I shared my insights and impulses about strategy: When we want to create truly meaningful technology for humans, how can strategy help us to deliver real value?

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Positive experiences are becoming increasingly important for companies and, especially in times of increased competition, can be a decisive differentiator that sets an organization apart from others. But how can organizations ensure that everyone aligns in the same direction and contributes to positive experiences for their users or customers? Luckily, UX visions and UX strategies are useful tools for achieving this alignment. What do you need to consider when creating UX visions and UX strategies?

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UX designers should know the mental models of users to design human-centered digital products and services. However, these mental models are not easy to capture and vary substantially from person to person. Concept mapping is a valuable method to explore mental models. But what to consider when using concept mapping in UX research?

In Wirtschaft und Gestaltung fokussieren wir uns immer stärker auf das Erleben unserer Nutzerinnen und Nutzer, die Experience – ganz besonders im Digitalen. Warum ist das so? Dieser Artikel spürt dieser Entwicklung nach und beantwortet Fragen wie: Was ist der wirtschaftliche Wert von Experience? Was kennzeichnet Experiences? Warum sind Experiences gerade im Digitalen so wichtig? Und wie kann uns Experience bei der Gestaltung einer lebenswerten Zukunft helfen?

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User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages with regards to aligning their business processes for positive UX. UX maturity models help to identify the current stage of organizations in terms of UX maturity. How can companies use these models to systematically create positive UX and turn it into business benefits?

UX-Maturity beschreibt, wie weit eine Organisation menschzentrierte Gestaltung in die eigenen Prozesse implementiert und damit die Voraussetzungen für positive User Experience geschaffen hat. UX-Maturity-Modelle helfen dabei, den aktuellen Status von Organisationen auf diesem Weg zu beschreiben.

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In a connected world, target audiences are more diverse than ever before. In user experience (UX) design, this complexity is a major challenge. However, the right design approaches allow creating digital services and products that stand out positively from the rest.

Especially in the digital age, positive user experience is an important differentiation criterion for products and services. Therefore, this user experience (UX) should be considered from the very beginning of human-centered design. With the right ideas, even limited resources are no reason to give up on creating good user experiences. What possibilities does guerrilla-style UX design offer?

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Testing the usability and user experience of digital products and services (e.g. websites or apps) usually involves a lot of effort. But this does not necessarily have to be the case: small tests are better than none. Especially if they are lean, fast and agile. A look at the powerful tactics of guerrilla UX testing.

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As a global medium, the web promises being able to find users world-wide. However, cultural imprint is still a factor to consider, even in times of digitization. What should you keep in mind in intercultural web design to create a good user experience?