Björn Rohles, media scholar & author Human experiences in digital technologies

At Silicon Techie Night #24, I shared my insights and impulses about strategy: When we want to create truly meaningful technology for humans, how can strategy help us to deliver real value?

Positive experiences are becoming increasingly important for companies and, especially in times of increased competition, can be a decisive differentiator that sets an organization apart from others. But how can organizations ensure that everyone aligns in the same direction and contributes to positive experiences for their users or customers? Luckily, UX visions and UX strategies are useful tools for achieving this alignment. What do you need to consider when creating UX visions and UX strategies?

UX designers should know the mental models of users to design human-centered digital products and services. However, these mental models are not easy to capture and vary substantially from person to person. Concept mapping is a valuable method to explore mental models. But what to consider when using concept mapping in UX research?

In both business and design, we are focusing increasingly on our users’ experience, especially in the digital medium. What are the reasons for this development? This article traces this development and answers questions like: What is the economic value of experience? What is characteristic of experiences? Why are experiences so important, especially in the digital medium? And how can experience help us shape a future worth living?