Björn Rohles, media scholar & author Human experiences in digital technologies

Hello, I am Björn Rohles and work on usability and user experience, digital strategy and design. I am the author of books and articles. I love to share my knowledge in courses and workshops, and I am passionate about research and UX work.

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Recent articles

I love writing, especially about user experience and digitalization (technologies, marketing, media). You can find a selection of my current articles here, the complete overview is in the article archive.

Portfolios in user experience (UX)Making a skillful impression with a UX portfolio

Regardless of whether they are employed or self-employed: When user experience professionals apply for a job or want to acquire new clients, they often have to present a portfolio. But what exactly is a portfolio in user experience (UX)? Which skills are important? And how can you create a UX portfolio that really convinces hiring managers or potential clients?

read the article: Making a skillful impression with a UX portfolio

Meaningful technology for humansHow strategy helps to deliver real value for people

At Silicon Techie Night #24, I shared my insights and impulses about strategy: When we want to create truly meaningful technology for humans, how can strategy help us to deliver real value?

read the article: How strategy helps to deliver real value for people

Defining strategies to systematically create positive experiencesUX Vision and UX Strategy: The path to seamless, positive experiences

Positive experiences are becoming increasingly important for companies and, especially in times of increased competition, can be a decisive differentiator that sets an organization apart from others. But how can organizations ensure that everyone aligns in the same direction and contributes to positive experiences for their users or customers? Luckily, UX visions and UX strategies are useful tools for achieving this alignment. What do you need to consider when creating UX visions and UX strategies?

read the article: UX Vision and UX Strategy: The path to seamless, positive experiences

Making Understanding VisibleExploring Mental Models with Concept Mapping

UX designers should know the mental models of users to design human-centered digital products and services. However, these mental models are not easy to capture and vary substantially from person to person. Concept mapping is a valuable method to explore mental models. But what to consider when using concept mapping in UX research?

read the article: Exploring Mental Models with Concept Mapping

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Portfolio

I write books or articles and give seminars, workshops, and lectures as a researcher, author and user experience expert. Some insights on my work are in the portfolio section.

Successfully showcasing UX design and UX research work UX Portfolios

“Do I need a portfolio?” is a key question that I am often asked in my courses. Building on studies, desk research, and interviews, I published an article with practical tips and tricks in t3n 77.

Challenge: UX professionals often need to present UX design and UX research portfolios that outline their key skills
Solution: Article with practical tips and tricks, based on studies, desk research, and an interview with a portfolio expert
Result: Publication in t3n 77 (circulation: 25,000)

Read the case study: UX Portfolios

Learning Track at Digital Learning Hub Learning Track UX: Human-Centered Design, Research, and Management

Covering the entire human-centred design process, my learning track helped learners get a kick-start in user experience (UX) and work on a collaborative project for their portfolio.

Challenge: Learners need to see connections between various areas of user experience work
Solution: implementation of a full learning track (192 hours) covering fundamentals of UX research, UX design, and UX management
Result: 3 successful learning tracks with positive evaluation

Read the case study: Learning Track UX: Human-Centered Design, Research, and Management

Engagement for the UX community UX strategy working group

UX is far more than just making digital products easy to use: It has substantial potential for creating business value. As leader of the UX strategy working group (German UPA), I contribute to establishing UX as a strategic value of organisations.

Challenge: UX strategy is a vital step to establish UX in organisations, but its complexity makes it difficult to approach
Solution: Building a German UPA working group for UX strategy
Result: Various publications, workshops, and other outcomes

Read the case study: UX strategy working group

Discover my portfolio