The digital media shift is a challenge for all of us, whether we are part of the editorial staff or media studies in general. Thus, this was one of the major topics of the day of media studies in 2013. Joachim Blum held a keynote covering his experiences as a media consultant, and the alumni Viktoria Hengen, Sebastian Erlhofer, and Nils Lengelsen spoke about what the job market expects from students of media studies.