In a connected world, target audiences are more diverse than ever before. In user experience (UX) design, this complexity is a major challenge. However, the right design approaches allow creating digital services and products that stand out positively from the rest.

Testing the usability and user experience of digital products and services (e.g. websites or apps) usually involves a lot of effort. But this does not necessarily have to be the case: small tests are better than none. Especially if they are lean, fast and agile. A look at the powerful tactics of guerrilla UX testing.

Personas are among the most practical and flexible tools in human-centered product design. They make user research results tangible and are therefore important building blocks on the way to a good user experience.

Animationen im Webdesign waren lange Zeit negativ besetzt, als die Nutzer bei zahlreichen Websites zunächst auf „Skip Intro“-Links klicken mussten. Heute sind bewegte Elemente jedoch fester Bestandteil von nutzerfreundlichem Webdesign. Wer sich über die Animationen ein wenig Gedanken macht, bekommt nicht nur ein wirkungsvolles Gestaltungsmittel, sondern verbessert die User Experience seiner Nutzer.

We see them over and over again in the digital world: progress bars. They are more than simple indications of loading status. In worst case scenaries, they can be really frustrating. How can we enhance the user experience by building user-friendly progress bars?

Nach den Basics im ersten Teil meiner QR-Code-Reihe geht es nun ans Eingemachte: Wie messe ich den Erfolg meiner Idee, und wovon hängt er ab?