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Regardless of whether they are employed or self-employed: When user experience professionals apply for a job or want to acquire new clients, they often have to present a portfolio. But what exactly is a portfolio in user experience (UX)? Which skills are important? And how can you create a UX portfolio that really convinces hiring managers or potential clients?

In a connected world, target audiences are more diverse than ever before. In user experience (UX) design, this complexity is a major challenge. However, the right design approaches allow creating digital services and products that stand out positively from the rest.

Especially in the digital age, positive user experience is an important differentiation criterion for products and services. Therefore, this user experience (UX) should be considered from the very beginning of human-centered design. With the right ideas, even limited resources are no reason to give up on creating good user experiences. What possibilities does guerrilla-style UX design offer?

Personas are among the most practical and flexible tools in human-centered product design. They make user research results tangible and are therefore important building blocks on the way to a good user experience.