At Silicon Techie Night #24, I shared my insights and impulses about strategy: When we want to create truly meaningful technology for humans, how can strategy help us to deliver real value?

Positive experiences are becoming increasingly important for companies and, especially in times of increased competition, can be a decisive differentiator that sets an organization apart from others. But how can organizations ensure that everyone aligns in the same direction and contributes to positive experiences for their users or customers? Luckily, UX visions and UX strategies are useful tools for achieving this alignment. What do you need to consider when creating UX visions and UX strategies?

User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages with regards to aligning their business processes for positive UX. UX maturity models help to identify the current stage of organizations in terms of UX maturity. How can companies use these models to systematically create positive UX and turn it into business benefits?

UX-Maturity beschreibt, wie weit eine Organisation menschzentrierte Gestaltung in die eigenen Prozesse implementiert und damit die Voraussetzungen für positive User Experience geschaffen hat. UX-Maturity-Modelle helfen dabei, den aktuellen Status von Organisationen auf diesem Weg zu beschreiben.

In a connected world, target audiences are more diverse than ever before. In user experience (UX) design, this complexity is a major challenge. However, the right design approaches allow creating digital services and products that stand out positively from the rest.

Especially in the digital age, positive user experience is an important differentiation criterion for products and services. Therefore, this user experience (UX) should be considered from the very beginning of human-centered design. With the right ideas, even limited resources are no reason to give up on creating good user experiences. What possibilities does guerrilla-style UX design offer?

Personas gehören zu den besonders praktischen und flexiblen Hilfsmitteln in der menschzentrierten Gestaltung von Produkten. Sie machen die Ergebnisse aus der Nutzerforschung greifbar und sind daher wichtige Bausteine auf dem Weg zu einer guten User Experience.

Sie begegnen uns überall in der digitalen Welt: Ladebalken. Aber: Sie sind mehr als einfache Fortschrittsanzeigen — im schlimmsten Fall sind sie richtig frustrierend. Wie aber sehen nutzerfreundliche Fortschrittsbalken aus?