Handbook for designers of digital and print media Mediengestaltung – Der Ausbildungsbegleiter (second edition)
“Mediengestaltung – Der Ausbildungsbegleiter“ is an extensive and well-arranged book for media designers. Written in conjunction with Ralph Burkhardt, Jürgen Wolf, Daniel Schulte, Lars Kroll, and Michael Rohrlich, it treats the most important knowledge about designing digital and print media. It is currently only available in German.
In a nutshell
With the growing importance of media, media designers are required to know more and more. Today, they are pilots through the digital change, which also affects the print media. Therefore, they need extensive and fundamental knowledge of technologies, design, and media. Our book “Mediengestaltung – Der Ausbildungsbegleiter” (second edition, only available in German, with Ralph Burkhardt, Jürgen Wolf, Daniel Schulte, Lars Kroll, and Michael Rohrlich) contains 37 chapters in six parts, where I contributed the parts 4 and 5. For this edition, my co-author Jürgen Wolf meticulously updated all chapters to match new regulations introduced in 2023.
In particular, the book covers:
- Part 1 is about basics of print products and explains the fundamentals of design, typography, and layout.
- Part 2 contains chapters on conceptualisation and design of print media.
- Part 3 covers prepress and printing.
- Part 4 treats basics of digital products like information technology, network technologies, Internet, security, client- and server-side web technologies (HTML, CSS, JavaScript, PHP), and databases.
- Part 5 is about conceptualisation and design of digital media and explains user experience, responsive web design, layout, and designing for the web, but also apps, e-books, and photo and video technology.
- Part 6 covers marketing, social media, and legal aspects.
In addition, the book provides access to bonus content in PDF files, numerous code examples to comprehend the technologies, and references to additional material. With its comprehensive, but compact nature, the book covers enough to allow readers to dig deeper on individual topics if they need to. It targets media designers, but can also serve as a reference book in enterprises and agencies that need a solid overview of designing digital and print media.