Newspaper Study 2008: the German print landscape is embracing Web 2.0
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Tags: Media-Ocean, Online, Print, Steffen Büffel, Web 2.0, newspapers, newspaper study
It is finally here: Steffen Büffel has put the results of last year's newspaper study online, which I was allowed to work on. The values are based on a full coverage of German newspapers and should therefore be unrivaled in this country.
The trends are clear:
- Discussions with readers are trendy: 45% of German newspapers now offer comment functions for articles, an increase of 35% over 2006. However, most newspapers are still hesitant to open up completely: over a third of the comment functions require prior registration.
- The social web is also gradually finding its way into editorial offices. Features such as social bookmarking are on the rise. 70% of newspapers already offer RSS feeds.
- “Classic” forms of communication such as forums and chats are slowly but surely going out of fashion.
- Audio podcasts are finding a niche in newspaper houses, but not so with videos: 82% of newspaper sites are trying to get a piece of the moving image pie.
More information and comprehensive data can be found in the corresponding post in Media-Ocean.