In a connected world, target audiences are more diverse than ever before. In user experience (UX) design, this complexity is a major challenge. However, the right design approaches allow creating digital services and products that stand out positively from the rest.

Especially in the digital age, positive user experience is an important differentiation criterion for products and services. Therefore, this user experience (UX) should be considered from the very beginning of human-centered design. With the right ideas, even limited resources are no reason to give up on creating good user experiences. What possibilities does guerrilla-style UX design offer?

Personas gehören zu den besonders praktischen und flexiblen Hilfsmitteln in der menschzentrierten Gestaltung von Produkten. Sie machen die Ergebnisse aus der Nutzerforschung greifbar und sind daher wichtige Bausteine auf dem Weg zu einer guten User Experience.