Digitalisation with a human touch Articles

The cornerstone of good and successful web sites is laid during the first weeks of a project – long before the first layouts or coding occur. Shortfalls during this phase often lead to higher costs which can be avoided with a good concept.

Most companies consider Public Relations (PR) an important part of their communication. In the digital reality of media today, blogs cannot be ignored. What are the reasons to include blogger relations in the PR activities? What should companies keep in mind when cooperating with the digital opinion leaders?

Kerstin Hoffmann has launched an extensive blog carnival about writer's block. Shortly before that, she had collected tips from 26 professional writers – they contain a lot of valuable advice. If you recognize the reasons for writer’s block, it can offer great opportunities despite all the disadvantages – read on to find out why.

The digital media shift is a challenge for all of us, whether we are part of the editorial staff or media studies in general. Thus, this was one of the major topics of the day of media studies in 2013. Joachim Blum held a keynote covering his experiences as a media consultant, and the alumni Viktoria Hengen, Sebastian Erlhofer, and Nils Lengelsen spoke about what the job market expects from students of media studies.

If you want to become known as an expert in a field, there is one major thing to do: write a lot. Content serials help minimizing the stress and make your expertise clearer, if you follow some general guidelines.

Peter Müller, one of Germany’s most prominent web design teachers, has published “Flexible Boxes” (Rheinwerk Computing, €24.90), an introduction to modern websites using HTML5, CSS3 and JavaScript.

Last Monday, design researcher Gesche Joost from the SPD’s expert team was a guest in Trier and discussed her approaches to internet policy. The title was promising: “Brave New World Internet? Opportunity – Surveillance – Economic Factor” – that is three things at once, and expectations were correspondingly high. What can be put on the agenda in detail?

HTML5 and CSS3 are the building blocks of the future of the web – and Peter Kröner explains in a video tutorial (Galileo Press, €36.99) what is already possible today. Who would benefit from taking a look at the tutorial?

What challenges do shop owners face when trading online in the EU? In March 2013, I had the opportunity to speak on this topic at EIC Trier for Polybytes.

Podcasts have been with me for many years. They took up the space that radio probably occupies for other people. After a long absence, my series of podcast recommendations is now being reactivated. First up: Soziopod, a theory podcast with a lot of content.