Digitalisation with a human touch Articles

In both business and design, we are focusing increasingly on our users’ experience, especially in the digital medium. What are the reasons for this development? This article traces this development and answers questions like: What is the economic value of experience? What is characteristic of experiences? Why are experiences so important, especially in the digital medium? And how can experience help us shape a future worth living?

User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages with regards to aligning their business processes for positive UX. UX maturity models help to identify the current stage of organizations in terms of UX maturity. How can companies use these models to systematically create positive UX and turn it into business benefits?

UX maturity describes the extent to which an organization has implemented human-centered design in its processes. These processes, thus, create good conditions for a positive user experience. UX maturity models help to describe the current status of organizations on this path.

In a connected world, target audiences are more diverse than ever before. In user experience (UX) design, this complexity is a major challenge. However, the right design approaches allow creating digital services and products that stand out positively from the rest.

Especially in the digital age, positive user experience is an important differentiation criterion for products and services. Therefore, this user experience (UX) should be considered from the very beginning of human-centered design. With the right ideas, even limited resources are no reason to give up on creating good user experiences. What possibilities does guerrilla-style UX design offer?

Testing the usability and user experience of digital products and services (e.g. websites or apps) usually involves a lot of effort. But this does not necessarily have to be the case: small tests are better than none. Especially if they are lean, fast and agile. A look at the powerful tactics of guerrilla UX testing.

As a global medium, the web promises being able to find users world-wide. However, cultural imprint is still a factor to consider, even in times of digitization. What should you keep in mind in intercultural web design to create a good user experience?

In 1919, Kurt Tucholsky answered the question “What is satire allowed to do?” with “Everything”. On Media Studies Day, 100 years later, we once again addressed the question: Christian Karch gave a lecture on the freedoms and limits of entertainment. We also bid farewell to Professor Hans-Jürgen Bucher, who established the subject in 1998.

Since a couple of years, chatbots are a trending topic. No wonder: They are quick, available around the clock and do not rely on learning how to interact with them – just start the chat and type. However, how should you create a well-researched chatbot strategy and make sure that your chatbot provides a great user experience?

Digital transformation profoundly changes how organizations work. This is why organizations need a digital strategy. But what exactly is a digital strategy? And which aspects should it consider?